Dengkanhau: Talking about the strategy of Enterprise website Promotion Program

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Corporate website Promotion program is a part of the collection of marketing programs. The production site Promotion program itself is also a kind of website promotion strategy, the promotion plan is not only promotes the behavior guide, also is the examination promotion result can reach the anticipated goal the tradeoff criterion, therefore, the reasonable Enterprise website promotion plan also becomes the website promotion strategy must be the content. Collection of marketing programs include more than the content, such as the function of the site, content, trade forms and operational Strategy, a good collection of marketing proposals should be completed before the site is formally established, and for the practical operation of the overall supply of guidance. Corporate website Promotion program where is also in the site strategy phase should be completed, or even in the site to establish the stage of the site's "promotion" task.

Compared with the perfect collection marketing plan, the website promotes the promotion plan to be compared briefly, but is more detailed. Generally speaking, the website promotion plan should include at least the following main content:

1, to determine the purpose of website promotion. such as in the 1 years after the release of daily Independent visit the number of users, compared with competitors relative rankings, in the first search engine display, the number of links to the site, the number of registered users.

2, the site to publish the operation of the different stages of the acceptance of the Web site promotion approach. If you can, it is best to specify the various stages of detailed web site implementation methods, such as login to find the engine title, the primary way to collect confessions and media options, the cost of investment needs.

3, the website promotion strategy moderation and the result appraisal. such as the control of the stage promotion goal, the promotion result appraisal goal and so on. The control and evaluation of the website promotion program is to find out the problems in the process of collecting marketing in real time and ensure the smooth conduct of the collection marketing movement.

The following is a case to illustrate the main content of the website implementation plan. The practice of the task because of the differences in the status of each site, and will not be able to copy these steps and methods, just as a reference.

Case: Promotion Plan of Enterprise station

Here will be a website the first promotion year is divided into 4 stages, each stage 3 months or so: the site planning to establish the stage, the initial release of the site, the site promotion period, the site invariant period.

The promotion program of the website includes the following content primarily:

1, Website promotion purposes: The program in the site 1 years after the arrival of the daily independent visit 20000 people;

2, the site planning to establish the stage of implementation: that is, from the site before the beginning of the implementation of the preparation of the site in the process from the site structure, content, such as Google, Baidu search engine for optimization design;

3, the initial site launch of the basic promotion skills: Login first search engine and classification directory, etc.

4, links. This is no matter what time to do, in fact, really from the links to the IP is not much, the first is to be able to progress [WIKI]PR, can be found engine discovery, of course, the link to do will gradually become more

5, Forum promotion. The forum is the most direct and useful promotion program, for example, the industry's high weight of the forum, push A, A5 site, such as special suitable for free film entertainment station implementation, but to pay attention to post the best not to use some too colored topic to defraud everyone, stand to be honest, believe everyone will receive you.

6. Collection folder. This everyone knows, such as QQ bookmark, Baidu Favorites, and so on

This program is not a good corporate website promotion program, only a general list of the main promotional content, but, from this brief corporate website promotion program, we can still draw several fundamental conclusions:

First, the Enterprise website promotion program helps to target in the website promotion task, and has the goal to unfold the task with the pace, prevents the main Shu.

Second, the website promotion is in the website before the official release has begun, especially for the Search Engine optimization task, in the site design phase should be considered to the implementation of the needs, and to do the optimization design needs.

Third, in the site to promote the differences between the requirements of the use of different methods, that is, site promotion methods have staged characteristics. Some Web site promotion methods can be useful for a long time, some only for a certain stage, perhaps temporary adoption, the various types of Web site implementation methods are often linked to the use of.

Four, the website promotion is collects the marketing the content, but is not collects the marketing the full, also the website promotion is not isolated, the demand and other collects the marketing movement to carry on.

Five, the Web site into the invariant period, the implementation of the task should not be discontinued, but because of further progress visits have more catastrophic, the need to use some of the practice of the implementation of the strategy, such as the above case to establish an industry information type of Web site programs.

Six, the website promotion cannot blindly carry on, the demand carries on the result tracking and the control. In the Web site to promote the evaluation method, the most important one of the objectives of the site visits, the number of visits to change the status of a fundamental reflection of the effectiveness of the site, so the site visit calculation analysis of the site to promote the success of the main effect.

The case is given in the corporate website to promote the overall program, in addition, it is also necessary to develop specific programmes for each of the detailed web sites, such as the Search engine extension program, the Capital collaboration program, the collection of advertising programs, etc., which can be more detailed and prepare for more problems earlier, Facilitate the site to promote the results of moderation.

About the Enterprise website promotion program to share here, what is wrong hope netizens timely pointed out, let me revise, writing level is not good. laughed.

Author Information: Dengkanhau (Network name: Pig Hao) Network marketing staff, is now living in Beijing, division from the founder Kun, Welcome to join the Network Marketing Exchange Group: 10,367,754th to join you

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