Department of ambition to use the application, the operation should be full

With the regulatory authorities "net" and "sword net" two special operations strike out, video player broadcast because of alleged obscene pornography, copyright infringement was "sentenced to death," thus becoming the industry together Iconic event. While the domestic Android application distribution platform for mobile phone application Luo Chuan accepted an interview with Beijing Business Daily that in the mobile application store, also will strengthen the App audit and monitoring, in order to avoid becoming the next fast broadcast, But also put forward the gambler's efforts to survive in the corridor, meanwhile, he said, "We must make a full operation by ourselves."

As a content distribution platform for mobile Internet, mobile application store provides App download users with convenient user life, meanwhile, there are also some unfavorable competition behaviors such as navy brush list and fake comment. In this regard, Luo Chuan admitted frankly in the interview, and now, almost all of the application market to completely eliminate brushing behavior that is unrealistic thing you. Some App vendors in order to maintain the activity of APP, increase the download volume, and even drilled this loophole. "And in our opinion, applying a whistleblower alert to those apparently malicious scraps can even get it off the shelf."

Applied Exchange CEO Luo Chuan

According to reports, for the brush list and false comments, the application of the exchange taken a number of countermeasures, such as frequent transformation algorithm, which is commonly used in Apple stores to learn a method, but also to take the agreement encryption, IP filtering and other measures, Preventive, incidental and ex post facto prevention, albeit not completely eradicated, can be controlled to a limited extent by disrupting the brush builders.

In addition, the application of exchange rate on the App Jurisprudence review is also strengthened, and to support the user to take the initiative to report. In the audit of an App, in addition to the industry's standard advertising testing, virus detection, the application of the exchange also copycat cottage. In a nutshell, a brand icon, such as Angry Birds, can often be filtered or scanned if the icon is similar to a copycat application or a copyrighted application, which can attract users to download and use the internal system. The success rate can reach 85%.

According to Luo Chuan, in order to realize its vision of "doing a business full of business," application of exchange must establish a healthy and healthy platform atmosphere, rectify the brush list and cottage piracy, at the same time try to "review the wall" and some new Application of communication methods. "The culture of the list is declining, in addition to search applications, but also from the user experience and sharing to find new breakthroughs, the use of other users' real experience and fun to attract new users."

Beijing Commercial Daily reporter learned that, as of now, the application of the exchange of nearly 100 million users, new users to increase the speed of 100,000 daily, 1.5 million daily active users, monthly active users reached 15 million, the monthly distribution of more than 200 million applications .

Application of exchange in doing "Day care" of the enterprise at the same time, may also have to face competition from Baidu, Tencent and other Internet giants, hundreds of millions of users compared to the giant move, the application of exchange seems to be only "insignificant." In particular, since last year Baidu spent 91 wireless acquisition, the application distribution market competition has become more and more giants games, which includes the application of exchange, including independent manufacturers to increase survival pressure.

Xu Feng, director of product applications, bluntly, although the market resources are more and more concentrated in the oligarchs, but it is not impossible for an independent application store to survive, the current application of exchange through the game and advertising revenue has achieved profitability.

"Since Baidu acquired 91 Wireless, it has also communicated and negotiated at the capital level. However, the true value of the company has not yet fully exploded, and the right time does not preclude the possibility of joining the giant eco-chain." Luo Chuan Said so.