Depending on Blizzard's main competitor in the video game, the art power does not attract enough talent.

According to foreign media reports, Bobby Cotic Blizzard chief executive Bobby Kotick, said in an interview, the move to see Blizzard in the video game in the field of the main rival art (EA) can not attract enough talent. Cotic recently said Facebook has become the only real competitor in the field of online gaming.

Cotic said in an interview recently: "We operate the company's core principles and the art of electricity has an essential difference." The art power has been struggling for a long time. EA tends to buy developers, and the latter becomes ' ea Florida ', ' EA Ottawa ', or ' ea New Jersey '. We are always on the sidelines and then say, ' We like a developer because they have a culture; they have an independent view. These will enable them to achieve success. We do not impose the view of motion on them. ”

Cotic also said that one of the major problems of art power is the inability to attract talent to help them create high-quality games. He said: "The biggest challenge for EA is that good people don't want to work for them." Unless these developers have no choice but to consider them. ”

Cotic's comments are not surprising, and the movement has been competing with the art power for control of the gaming industry. Earlier this year, two of Infinity Ward, the developer of the Call of Duty series, was expelled from Jason West (Jason West) and Wensen Zampera (Vince Zampella) and sparked a dispute. They then set up a studio called Respawn Entertainment, and developed the game in collaboration with EA.