Depth Analysis: How the user experience works better in rank and flow

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Webmaster often talk about the user experience impact on the site rankings, but do they do more in-depth strategic analysis? The so-called "strategic" analysis namely: in the search engine big rules, the user experience is how to function to the website rank and the flow. Do different Web site user experiences have different differences? The Spring Festival will be coming, if you have interest in learning it may be discussed below together.

About the user experience to use in the site rankings, first of all, we should look at the development trend of the search engine in recent years, in which: human nature, intelligence, precision, norms must be its constant extension of the law. And the "Human nature" is run through the other three, why do you say so? Search engine intelligence can not be separated from the human nature of the judgment, accurate search and user-friendly user experience is closely related to the final standardization of the ranking must rely on the first three complementary. So say, do a good job search engine user experience, is in doing the future of the Web site ranking rules of the "humanization" of the advanced level, the final will be the ranking in their own hands. And the so-called simple SEO mechanical thinking, in the future or will be eliminated. So as a webmaster, how to better the user experience in the site rankings and traffic?

One: The user experience that acts on traffic

It can be said that most of the site's user experience is to "function in traffic" and launched. What is the effect on traffic? Mainly to see its purpose, some webmaster afraid to put a large number of ads to cause resentment caused by the loss of traffic, and was forced to do the user experience; some stationmaster is purely in order to enhance search engine optimization keyword ranking and forced user experience, can do less and do less, these are used for traffic user experience. But the drawbacks are obvious, once the halfway site because of optimization fall in favor of the ranking, then the flow will be a straight slide, some of the better may return to the dead, bad luck is to bury a station.

Second: The user experience that acts on the content

And what about the user experience rules that act on the content? Not only is there no annoying ad, the server brush the Web site reflects the speed, this is only one aspect. On the other hand, we have to say is: In the entire experience process, users of the site loyalty and trust degree. For example, "What is a garbage station?" We are rated as having no real value for the site, the user point is then out, this will belong to the garbage station. And for the user experience of the site to do is fundamentally away from the meaning of "garbage" at the same time also need to do a good job, to do fine, and then do a wide, so that the real sense of the user experience. and similar to those high PV site, often belong to the user experience to do a relatively good site. If your website average PV can reach more than 5, then can be said to be a good site.

So why don't we combine the two? Is it better to hold on to a search engine and a firm grip on the loyalty and trust of the users? How to combine the two more effectively, I think:

1, according to the type of the site, such as you are making products, so the purpose is to sell products through traffic, not the site dressed up like a girl. The page is exquisitely, but lacks the substantial persuasive power and the public credibility. The best user experience at this time is to allow users to get the most out of your site in the shortest time possible. In this way, sales are ripe, otherwise it is not a user experience.

2, according to the time, the decision, some traffic is destined to appear in some moments, some traffic can only appear some kind of topic will stay for you, such as: Baidu search the list of those eye-catching, which is not hit? What is the best user experience at this time? The best user experience is to magnify the topic at this point , after the flow, whether you are advertising, or make products, will be to some extent to the beat out. Of course, the premise is that you did make these words fire.

3, the development of the decision, the construction site to enhance the site traffic, the flow of each day is not necessarily new, if so, the flow will be done high will be all day and fear without uneasiness, because you are afraid of the search engine down right. Therefore, how to retain your users, how to improve the user's loyalty and trust, the long time to stay in your site, these are the user experience to do at this stage. Finally reach the user needs information to inquire, nothing to stroll around, then you OK.

Website construction and optimization, how to better the user experience, and finally get the flow and ranking it? Binary network Heguijiang (http://www.gxzt007.com) hope that as the point of view can help some of the webmaster, of course, those are just a little personal experience, only this, such as the discovery of a poor welcome to add.