Depth analysis of domestic hand tour: The battle between platform and user
Source: Internet
Author: User
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"Payment channels are not smooth", has been considered to restrict mobile gaming and even the further development of mobile Internet is an important factor. But at the same time, because of the existence of a variety of platforms and incompatible platforms, each platform has its own relatively independent user base, resulting in platform selection and user occupancy has become a constraint on the development of domestic hand-travel studio Another major reason. Foreign media reported last week that OpenFeint introduced new API solutions and supported multi-platform gaming data interoperability. Can the emergence of cross-platform solutions solve the high cost of hand-travel vendors ' choice of platforms? To answer this question, let me first clarify the concept of the so-called "platform" and the current situation of the domestic manufacturers and studios. The "platform" here refers mainly to the operating system platform. On mobile phones, current platforms include Symbian (Symbian), Android, WP7 (WindowsPhone7), BlackBerry, and iOS (exclusive of Apple products). Faced with numerous operating platforms, each hand tour products in the development of the face of a "opportunity cost" of the choice: as a result of many platforms on the mobile device incompatibility, for a number of small studios, most can only do the main focus on a platform to launch and maintain updates related products; But if you want to capture more users and markets, Then it is necessary to invest more research and development manpower and capital to adapt to the new platform of the program version. This is a game of investment and profit. At home, many hand tour manufacturers still focus their research and development on Symbian platform, because Nokia's terminal coverage in the domestic still in the leading position, the corresponding occupation of Symbian platform also means that at this stage can have a large number of users. Yet another reality in the handset market is that the Android platform is rapidly emerging, and abandoning Android may mean losing control of the future market. On the other hand, creativity and enthusiasts are constantly pushing up the popularity of Apple products ... Metaphorically speaking, today's Symbian platform is like a graceful young woman, mature and charming, the Android platform as fast-growing stunning Lori, now very beautiful future, the iOS platform is a well-deserved fashion model, even if the appearance of sickly, also exudes thousands of luster ... As a hand tour manufacturers, application developers, for the platform how to choose, is a take-all or the focus of the strategy, this is indeed a problem. Nie Jing, vice president of Digital Rock, said, "The current development strategy of digital rock will still be based on Symbian platform, after all, this occupies a large number of users in the country." "And for the industry" bullish "on its future development of the Android platform, Nie Jing that many of the companies do not go into the Android system, most of the first one or two in other platforms mature products to" test water. " And for some people and funds are not very abundant studio, many hand tour manufacturers have suggested that they go to the Sea Android, iOS platform, "althoughHowever, to do a support for the iOS platform of the game product may not be successful, but for some no fixed users of the studio, in the new field of betting is the best choice. "Xiao Ao game City COO," said the review. On the whole, most of the larger hand tour manufacturers still take Symbian as the main product development platform, but at the same time to the new development platform to maintain a "concern" attitude. And more small studios are limited by their own conditions, the product focus on the iOS, Android and other platforms, expect a product like "Angry Birds" like hit the place of a gun. Back to the message mentioned in the first article: OpenFeint introduced a new API solution, saying it will support multi-platform data interchange. According to OpenFeint's official website, this solution is called "Openfeintconncet", which is designed to support data interchange between different operating platforms. Simply put, on the mobile internet, players have a wider range of communication, as a result of this solution, no matter which operating system, its data can be collected to the same "Information center", can be cross-platform to achieve the player's rankings, achievements and social functions, and for product developers, it is also easier to "manage" Users who use their own software, such as user notices, can be sent uniformly without having to match the operation on the mobile platform. The API solution will support multiple terminal platforms such as iOS, Android, WindowsPhone7, PCs (Microsoft computer system), MAC (Apple Computer system), OpenFeint: Cross-platform, not only in the mobile terminal area, but also in terminal computers, Can say openfeint this layout is to the entire Internet game user's "communication linkage". In the previous beta version, the API only supported data interchange between iOS and Android systems. From the above introduction it is not difficult to see that the meaning of this API solution is more on the integration of Cross-platform user resources, and cross-platform product development still need to invest in the manufacturers themselves, product users also need to accumulate their own manufacturers. OpenFeint's Cross-platform solution focuses on making the user's interactive experience better, while in the product quality, coverage and user access issues, domestic hand tour manufacturers still need their own efforts to solve. At the end of 2010, the Nineth City had invested in OpenFeint and said it would introduce a platform for localized operations in the country. According to the plan announced before the nine cities, the domestic OpenFeint platform will be officially operated in March. (Edit/Xu Mingming)
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