Depth analysis of several major vertical shopping stations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the surging E-commerce industry, there are many well-known web site collapsed, but also a lot of web sites struggling to support, but still half dead, and even a lot of quietly and quietly walk. Of course, there must be a fall of the climb up, and each vertical field will create a different myth, the following analysis of the relevant data of several strong.

Apparel field: All customers sincere goods

Introduction: Where the goods in October 2007 on the line, from a single clothing brand to men's, women's, children's wear, shoes, accessories, home six categories, with the continuous deepening of the category, where the customer department store is bound to shun its natural trend.

Data: Alexa ranked 444,pr-6, Baidu included 591W, Google included 98W, Baidu back chain 401W, Yahoo back chain 38W, Baidu is expected to bring traffic 10~20w. 2011 sales will reach 6 billion.

Advantages: Apparel design, production, sales one-stop, laying the price and quality advantages. Low price, high standard, accustomed to thinking from the perspective of consumers. Style followed the fashion rhythm, simple but not simple. Quality shopping experience and after-sales service. Promotional information concessions strong, updated timely.

Promotion: Every customer prudential products in the initial focus on the construction of the brand, and constantly promote the Queen, Super Model (Chinese and foreign) fashion blockbuster, to lay the tone of the brand fashion, but also an unprecedented invitation to Han and Dan as a brand spokesperson, still homeopathy created rage where the object and so on. CPS Marketing has also been interpreted by every customer incisively and vividly, from the initial reliance on advertising alliances to now have their own sales alliance, so that countless sites and individuals become its most effective promoter. In addition, such as media advertising, outdoor advertising, network advertising, SEO, bidding, EDM, Soft wen ... And so is every customer Yanana indispensable promotional means, although a lot of promotional methods are in the burning of money, every customer can make money to burn valuable, this may be they can quickly occupy the market's serious place.

Underwear field: Dream Bazaar

Introduction: Dream Bazaar in December 2006 on the line, from the focus on underwear development to women's integrated shopping, a global leader in female fashion online brand has been launched.

Data: Alexa ranked 1818, PR-6, Baidu included 128W, Google included 25W, Baidu back chain 58W, Yahoo back chain 5W, Baidu is expected to bring traffic 7~10w. 2011 sales will reach 1.2 billion.

Advantages: Attention to detail and design, the perfect solution to the underwear online purchase of several key factors (size, quality, return and replacement), even the distribution also chose the high-end FedEx or local delivery leader of the regional distribution, the user's shopping experience to achieve the ultimate. At the same time in major cities to open physical stores, so that online + offline marketing more three-dimensional.

Promotion: The integral system has always been equal to the amount of shopping. Be good at planning large event topics, such as last year's 10,000 free shopping places, this year's "Fashion Code" ... Wait a minute. Also at the end of last year in a set of prime time CCTV ads, a period before the high price signed fan Bingbing for Dream Bazaar spokesperson. is a more powerful burning money.

Shoe field: Lok Tao net

Introduction: Lok Amoy Network May 2008 online, after 3 years of development, has become China's main sports shoes, shoes, one of the network retail website.

Data: Alexa ranked 2072,pr-6, Baidu included 39W, Google included 139W, Baidu back chain 34W, Yahoo back chain 3W, Baidu is expected to bring traffic 3~5w. 2011 sales will reach 5~7 billion.

Advantages: Focus on the footwear industry, brand complete, adhere to low-cost authentic and free shipping. Special selection of domestic strength of the most powerful logistics and distribution, the implementation of the first Test after signing, not suitable for the return of the shopping concept, 7 days without reason for returns and other policies, so that consumers really worry about shopping. In addition, the Amoy shopping program is very portable, the registration and shopping process is much simpler than other malls.

Promotion: Compared to other electric dealers, Amoy promotion did a very low-key, low-key to even Baidu's brand promotion did not do, with the CEO said is to use the money to do a good job in the user's shopping experience and improve the quality of service, so that users form Word-of-mouth spread, more deeply rooted than the blunt ads. A period of time before the strong publicity of the "Greenhouse Shock" ads, borrowed the form of the ball, although the controversy is very large, but it is this controversy, the popularity of Amoy successfully promoted out.

Luggage field: Wheat bag

Introduction: Wheat Bag in September 2007 on the line, after 4 years of development, has become China's leading fashion bags online direct web site.

Data: Alexa ranked 2911,pr-6, Baidu included 2W, Google included 7W, Baidu back chain 53W, Yahoo back chain 10W, Baidu is expected to bring traffic 15~25w. 2011 sales will reach 1 billion.

Advantages: In Taobao to create a higher visibility, its own brand more, luggage category complete, novel, closely follow the trend, product updates fast, cost-effective, suitable for different levels of consumer groups.

Promotion: Here is worth mentioning is that the mai bag of SEO done quite to the force, Baidu Taobao, wheat bag can be ranked second, the word can bring the flow is immeasurable. In addition, the wheat bag more emphasis on picture promotion, such as the founder of the fashion publication "Maltose", in the maltose fashion site, explore the costumes, beauty, brand, emotion, weight loss, constellation, Street racket and other fashionable people love the hot topic, and in which their own bag of information, such as they have spared the film "Sex and the City 2" of the notice, In the movie, four leading ladies strut the streets of New York with the most popular bag of the season. Attract passers-by attention, maltose fashion site for each of the stills have done a detailed review, and the usual fashion information sites are different, each of the stills after a and the heroine's hand similar package, click In, came to the wheat bag shopping site.

Maternal and child areas: Red Children's mother and Child mall

Introduction: Red Children in March 2004 on the line, 7 years, the construction of the consumer website, direct DM catalog, call service center, community sites, special Channel Alliance, and other platforms, as well as distribution in 9 provinces and Cities Branch, for the entire Chinese consumers to provide anytime, anywhere, convenient and fast shopping services. And always adhere to the consumer-oriented, database marketing as the characteristics.

Data: Alexa ranked 6277,pr-7, Baidu included 41W, Google included 92W, Baidu back chain 178W, Yahoo back chain 5W, Baidu is expected to bring traffic 2~4w. 2011 sales will reach 2 billion.

Advantages: Quality assurance, red Children's suppliers are all manufacturers and manufacturers designated agents and distributors, the products sold are through the formal purchase channels to buy the genuine goods, and in person shopping malls to enjoy the same quality of goods to ensure. Distribution services, commitment customers do not set up shopping, free delivery, and within 24-96 hours of order confirmation received the goods. Each distribution specialist wears a uniform and wearing badge for a red child. Own brand, with its own brand--redbaby series Baby supplies.

Promotion: Low price strategy, red children from the beginning of the profit margin set at 15%, this is more than the main boss Li home 26% of the profit margin is much lower, the low price naturally won the user's favor. The other is the red Kid's most famous marketing-– catalog sales, which support the Red Child catalogue is its nationwide distribution of 980,000 maternal and child products catalog, nearly 300,000 cosmetics catalog and more than 200,000 home and health catalogue. Red Kids. The cost of a catalogue is about 7 yuan. But because of the large circulation, the product supplier's advertisement not only covers the Red child's catalogue cost, but also brings the red child the huge profit.

Summary: Can not say that these few sites have no shortcomings, but they can develop so fast, that the advantages enough to cover up a few shortcomings, so gave up the bone-picking analysis. The above is just Kang Min to these several website's personal viewpoint analysis, if has the mistake, many corrections, the article partial data originates from the network, only makes the reference, and does not have the God Horse authority value.

This article originates from Kang Min's blog, original address: http://www.jiangmin80.com/archives/1154.html