Describe how to do a good job in network marketing

At present, China's Internet marketing is still at this stage of "kinky" and "battalion", and very few "battalions" and "highs" can be achieved. Therefore, creating a great online marketing market.

The first realm: "prostitution" sales

"Kinky" meaning, this state plainly, is almost indiscriminate bombing.

The words used in the biggest names, must choose the most network of Internet users territory, with the most shameless marketing tools, send a large number of marketing e-mail, a direct hit. E-mail address at least have a million, what free trap ah, false information, ah, can be used on the whole to him. There is a little dirty inside the mail, there are Trojans inside the page, as long as the user sets, things have nothing to control people have people "Warning: Set as the home page," an authentic Chinlish, times have a face.

In Xinhua Dictionary, "kinky" contains several meanings:

⒈ excessive, excessive, incontinent: rain. Granville. Extravagant (extravagant: waste). Arrogance.

⒉ confusion, temptation to corrupt: wealth can not.

⒊ improper relationship between men and women: chaos. <Cited> Coloring: greedy.

Obviously, the network "prostitution" pin prostitution, mainly refers to the first meaning. Excessive, excessive, uncontrolled, no slightest etiquette at all. At the same time, marketing at this level is often mixed with some confusing things, corrupting the social atmosphere. If the first point, we can also tolerate the second point, we must take action sanctions, otherwise the injured is the entire community, especially the online community.

At this stage, the performance of marketing tools is mandatory, disorderly, and cheap. Such as mailing lists, personal advertising chain and other popular, but to be honest, many marketers do not know what they are doing, in the end be able to have what effect. The result is often cast aside by all people, after all, China is a state of ceremonies, people who do not know how to polite, tend to be kicked out of the circle. Of course, marketing for teens, or for first-time netizens, also yielded some results, as their own web-based etiquette rules are still in place.

The second realm: "camp" sales

In the Xinhua Dictionary, the explanation of the camp, according to the frequency, appears in the front is, ⒈ management, cooking: the. country. private. industry. Care ⒉ seeking: Lee. save. Fraudulent practices. No ~ no desire.

Therefore, network marketing appeared in this stage of operation and management and a certain purpose. Marketing tools are also being upgraded, such as Banner ads, picture-in-picture, homepage text links, search engine rankings and more. A special talent appears. People began to divide their labor in the value chain of the industry. For example, Wang Tong, who is proficient in SEO, can give advice and suggestions to the enterprises in the operation and management of internet marketing. The marketing purpose of the company has also been further strengthened. 9238 is the earliest Network enthusiasts who specialize in user experience have laid a solid foundation for the optimization of their products. Another Ray, Shu Xun, promoted in the market, is good at vertical and horizontal, can play a good show, and then there are some channel staff, Such as leading China's million net, all kinds of marketing tools integration, by the ISP experience, formed a network marketing channels combat capability, making the service quickly spread.

At this stage, all kinds of marketing tools are manifested as strong channels, competitive, paid features. Users can further control, and, the overall industrial chain basically formed, the user recognition of marketing to further strengthen.

The third realm: "嬴" sales

In the "camp" at this stage of marketing, business network marketing win, or rely on the strength of the channel, which is what kind of way to grab the user's attention. For example, advertised on the portal homepage, all of which are bidding on search engines. Therefore, competition in a sense, is the "buy money" competition. As for the user attracted, how to do, there is not much to build.

Corporate marketing from disorder to order, from no channel to rely heavily on channels, and then focus on the channel to focus on their own building, which is the gradual development of network marketing.

"嬴" Xinhua Dictionary inside, the explanation is:

⒈ profit, profit: Lee. I.

⒉ get, get: get.

Win, win: hit.

⒋ back, bear: food.

Its essence is still firmly grasp the user. As a result, its marketing tools have been further escalated. Changes toward smart and user-friendly, embedded search engine PPCs, and "narrow notices" embedded in portals have noticed a combination of relevancy that is more respectable to users .

However, from an enterprise perspective, what content users need and how to build their own website content is a big problem. Specifically, there is no "paradigm" like the marketing channel that can be copied, thus hindering the rapid escalation of online marketing, but it also offers business opportunities to a broad spectrum of SME service providers.