Describe the factors that affect the store baby rankings

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With the development of the two years of the electric business industry, more and more young people join in the ranks of "shop a clan", Time leisure, work simple, do not need to see the boss's face is that we value Amoy dispensers of the important reasons, and the success of Korean clothing homes has become our goal. For the webmaster who opened the shop, baby ranking is definitely the most affect their own heart, but only worry is no use, just like the examination before meditation, "not hanging" like, but is the mind to think it, we have to do is to use all reasonable methods to the baby's ranking to optimize up, So what are the factors that affect the store baby's ranking?

Baby's monthly sales and the price of the goods

Sales have always been the most important factor in baby rankings, the reason is also understood, one months sales million products must have a great market selling point, and such products must cater to the public consumption tastes, these products are ranked by the front has become a well-deserved thing, but let their sales in a short period of time to be quickly improved, Very difficult, unless your product is relatively scarce or novel, other treasures need further promotion to get good sales, so we have to work hard.

But there is also a small trick, that is, if your product price is lower than the price of peers, then your baby will be in line with his top, but we should use this method rationally, on the one hand we open shop in order to make money, can not make a profit, second, in everyone's default thinking, good goods not cheap, cheap no good goods, The price of a product is too low to affect its own value.

The popularity of the baby's collection, conversion rate and ratings

If a baby in your shop has a lot of clicks every day, but the turnover rate is very low, basically no one to buy, then this baby's search rankings are not high, but if this baby's turnover is very high, but it is a bad rating, the same will affect the baby's ranking, so, baby not only to have the turnover rate, if you want to have a better ranking, Product conversion rate also want to give strength, praise rate is this truth, praise from the side show buyers of this product awareness, if a lot of people are stepping on this commodity, then this shows that the popularity of the product is very low, ranking nature by the back. Store collection will not have to repeat, and the baby's turnover rate, conversion rate and praise rate are related, only to be welcomed Taobao recognition.

Baby's description and other human details

Taobao algorithm in the latest, the description of the store is also planned to affect the ranking factors, after all ranked also to value the store "user experience", this user experience is clearly the description of the store. For example, I want to buy a coat, clothing materials, market time, inventory, comfort and suitable for the occasion to wear and so on, are the baby description should be done place, webmaster friends do not think that this is superfluous, that as long as the product is good do not worry about sales, ranking, in fact, now so many shops, If the webmaster can not do a good user experience, will inevitably fall into the promotion of the leeward. So I suggest that the shopkeeper must pay more attention to the details of the baby, not only can improve the baby's purchase rate, to a certain extent, but also to avoid due to the description of the lack of meticulous results of the buyer mistakenly photographed embarrassing situation.

Is there any violation of the shop deduction behavior

Like to do the Web site can not use the same method of black hat, do not use the same shop to cheat, once caught, the consequences must be very sad, like a friend of mine want to quickly improve their sales, so they hire people to brush the credibility and sales. The result was found by Taobao, the result is that their products are directly behind, even if your sales force, ranking will not be promoted. Therefore, we must not try for some shops to deduct their points.

Shop deduction criteria (attached)

1 sellers sell counterfeit, pirated goods and the circumstances are particularly serious, deducted 48 points each time;

2 sellers sell counterfeit, pirated goods and the circumstances are serious, 24 points per deduction;

3 sellers sell counterfeit, pirated goods, deducted 12 points each time;

4 The sellers suspected of selling counterfeit, pirated goods, each buckle two points (within 3rd, no more than 12 points);

5 sellers in the published merchandise information or the use of shop name, domain name and other improper use of other trademarks, copyrights and other rights;

6 sellers sell goods suspected of improper use of other trademarks, copyrights, patents and other rights;

7 The seller publishes the commodity information or the other information which uses to cause the consumer to confuse, mistakenly recognize or causes the unfair competition. The same holder is treated as a complaint against the same seller within three days.

Store reputation, refunds and complaints

According to the latest Taobao algorithm, as long as the credibility of the store than the average 30%, our shop will not be on the home page, and from the side, if your shop reputation is low, refund more, complaints high, then who will go to your site to buy things, first of all believe.

So even if the treasure of their own home is good, no customers door-to-door, sales will not go up, sales are not going, our store rankings will be greatly affected.

Store to ensure the inclusion of consumer protection services, express also reasonable choice

Many webmasters do not think this factor will affect the baby's ranking, in fact, add does not add the effect is very different, first joined after the store can shelves some new products, otherwise only the shelves of some second-hand things, we first do not care about the quality of the baby, if the shop is second-hand, who will be interested in this shop? More crucially , there is no safeguard services of goods and other "insured" baby received the same fair treatment, so for the future development, the owner or spend some money to join the protection of good.

Express sometimes also affect the store baby ranking, why? Because some courier service is indeed very thoughtful, this will affect the user from the side of our store evaluation, and the existence of a bad comment will certainly let our shop ranked a sharp decline, so the choice of express business should be reasonable, as far as possible choose Shentong, EMS, Shun Fung and other large courier manufacturers, not to simply save money and to choose not the ideal courier business.

Above is my own in the process of opening an online shop summed up a number of factors affecting the ranking of the baby, in this share to everyone, welcome everyone to shoot bricks. OK, this is the case today, above by http://www.dajiaoui.com Sword Three box stationmaster feeds, A5 starts. Reprint please retain the above information, thank you.