Describe the label in website optimization

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Web page description Label (description) His role is to provide the search engine with a general introduction to the Web page, the title tag of a Web page may consist of one or two words or phrases, but the description tag is not, it is often composed of one or several sentence paragraphs. If a friend who uses Google administrator tools often knows that one of the Google Administrator tools is a content analysis feature that alerts you to descriptions that are too short, too long, and lots of repetitive content (Figure 1). The description label, like the title tag, appears in the middle of the header file head (Figure 2).

(Figure 1)

(Figure 2)

Describing tags is a very important piece of content, both before and now, he often shows up under the title tag of the search results page, and when a user searches for a keyword, the page's description tag and other content related to the search term are likely to be displayed and tagged (see figure 3). So we should try to add a description tag for each page, so that even if no keywords appear in the Web page, the summary content cannot be generated, and the search engine can generate it according to the description tag.

(Figure 3)

So how do we do the description tag, and the description of the label?

Precautions:

1. Avoid the description label which is not in conformity with the content of the website.

2. Avoid too broad a description of the content, such as "This is a Web page", or to our website as an example to describe the label as "Taiyuan wiki SEO Research center" such content.

3. Avoid the accumulation of keywords, this is the same as the title tag.

4. Copy a large amount of content in the Web page to the description label, describe the number of words should not be too much, not too little, to be refined.

5. All pages are the same description tag.

Recommended description of the label:

1. Accurate overview of the content of the page, we can write a section of both rich content, but also to enable users to click the content, is the best.

2. Creating different descriptions for each Web page is helpful not only to the user, but also to search engines, especially if there are multiple content from the same site in the search results.

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