Descriptive labels have an indirect impact on rankings

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Recently in the group have friends to discuss the site's description tag is not important, so their site is now basically not write description tag. The reason is that now the search engine to give a description of the weight of the label micro-call its micro, and even some say that the description as a keyword ranking factor. Even take out Baidu encyclopedia to cite examples, Baidu is the best SEO to do, others do not write Baidu. This label is really unimportant, so they don't write it. In fact, this view can not be said to be wrong, at least it is simple, because we should not only consider the search engine, but also should consider the user.

The search engine may not be counting the description tag in the ranking algorithm, but the user will look at the description of the site. According to a survey organization to conclude that users look at the site description of the time than to see the site title longer, which means that users are extremely concerned about this description. If the user is looking at the description, it indicates that it wants to find out exactly what site they want from the description. If we do not write ourselves, but let search engines to crawl themselves, obviously not so accurate. Of course, I do not need to write a description tag on the inner page of each website, but the homepage is necessary, this is from the point of view of the user needs we also need to write.

Everyone again to see how a website traffic is formed, is such a formula site + site ranking + site click. Only through these three steps, traffic will come to our website. A clear description will let users know that your site is not what they need to find. For example, you are selling so-and-so shoes, your description if clearly written to today's company anniversary, the entire 50 percent discount so attractive description. It is estimated that as long as the people who want to buy shoes to see your information will be clicked in, before listening to Baidu internal workers said that some sites incredibly incredible third-place traffic incredibly can exceed the first place. According to our general logic should be ranked first site traffic is the largest, then why the flow of the third place is bigger than the first one? Guess what the reason is, but the reason is very simple, that is because the third site description is very attractive. Of course, we can not write the title party, otherwise users go in and see the difference will lead to the site jump rate is too high, this search engine to judge the user experience is quite unfavorable.

The front is to introduce a Web site to write a description of the benefits of the label, now is to talk about the core content of this article, that is to describe the title of how the impact of the ranking? This indirect effect is related to the click Principle of the search engine. In fact, as long as familiar with the search engine clicks the principle of people understand. Click the principle is whose website is clicked by the user more, prove his website is very quality. If your site is ranked tenth, if you have more than the first number of clicks, then within 24 hours your ranking is the first place. This is the magic of the click Principle, when the mysterious moment of SEO finishing a foot with the search engine is the principle of click.

Describe the indirect effects of labels now we all understand, click on the impact of ranking, good description to attract clicks. One more turn, so I said that the description of the label has no direct impact on the rankings. But from the user experience point of view, the description is a very important indirect impact. Now we understand that the description of the label for the site keyword ranking of the importance of it, a good description not only allows you to increase the flow of the site, and keyword ranking will be better, to form a virtuous circle. On the contrary, it will put the website into an unfavorable vicious circle. The purpose of writing this article is to hope that you can pay attention to the role of the description tag. article content by 38 funny net http://www.888gx.com/original share, A5 start, copyright, if reproduced please attach this article link, thank you.