Descriptive principles involved in website optimization How much do you know

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Today, Dongguan SEO to tell you about the site optimization involved in the description of the principle, first of all, we need to understand the description of the site in the process of SEO what role? In general, the description is a word summarizing the information of the entire website. It is short and concise hit the nail, a good description of the site, often will attract more users to click into your site, so that your site description for the search engine is also a part that can not be ignored.

In HTML, the description is description, if the search engine is a sea, the description of the site is sailing to the sea of the ship, a lure tourists click into the boat. A good description will make your site optimization work more effective. Description is not easy to change after the confirmation, because the changes will directly affect the site's search rankings. So when setting the description, don't be hasty.

How to use the least word to quickly show the user what they want to be in front of him? It is also inserted in the advertising nature of discourse. The following five points to note in the writing description are summarized in small series:

First, it must be a combination of product keywords and enterprises to write a phrase.

For example: Brand words + products (keywords) + a unique original words (advertising language).

That's what the Web site describes as a way to do that. (Description of the phone number or mailbox, etc. contact details, the visual enterprise requirements Add.) )

Second, each page in the site creates a different description, avoiding each page being the same description. (Note: You can choose not to write or duplicate situations.) )

Third, as mentioned above, the description is a concise summary of the word. There are also requirements for characters that cannot exceed 80 characters. (Chinese characters are counted as two characters, English letters and punctuation marks are counted as one character, and the English punctuation is half a character.) )

Four, if the site description combined with your site structure design good, users will be able to visit again, while directly improving the user's experience, and the conversion rate of the site. This is also indirectly for your site to bring free traffic, improve your site search rankings.

Five, stand on the user's point of view, taking into account the users of your site, the description of the direct summary, requirements easy to understand. Let the user at a glance to see what he wants, click to enter the site.

The above five points is in the site optimization settings described in the principles involved, in fact, describe the skill is a "fine" word, but also hope Seoer can grasp the knowledge, cleverly applied in the optimization of the site. Finally, small knitting in this wish everybody in horse the coming moment, happy heart New Year, success!

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