Desert Yoko seo: "Five big" website optimization purpose

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At present, many enterprises are very attached to their own site to do SEO, but also some enterprises exist in such a situation, very blindly to a keyword to do search engine home, or even ranked first, but when back to ask themselves, optimization is done, but the purpose of optimization is what? So have you reached your goal? Indeed, some SEO mistakes will make such a mistake, optimization did not set the purpose of optimization. is to flow, in order to improve sales, or to improve the brand's visibility, SEO mistakes in the previous did not take into account such a problem, but when the SEO works more than a half to regret! So, every single thing we do, we have to think ahead about what the purpose of this thing is, What kind of goal we want to achieve. For SEO, to determine the purpose of optimization is an indispensable key step.

So, what are the different types of Web site optimization? Now Desert Yoko SEO Blog This analysis, hope to help everyone!

First, to attract customers from the search engine, so that customers buy their website products

Directly through the search engine to sell products, improve sales, win more profits, for most enterprises is also the original intention of choosing SEO. Indeed many companies have chosen to do SEO, and through the optimization of their own website to get good profits, therefore, before the optimization should be clear the purpose of optimization is not to improve the sales of a product, if determined, it is necessary to combine the characteristics of the product and customer needs to carry out the relevant optimization.

Second, from the search engine to attract sufficient access to the new products to market

When the product development department designed a new product, in addition to some other ways to market, the use of search engines to introduce products to the target customers is also a good choice, and relatively low cost, the effect is significant. Do promotion friends may know, now do bidding ranking more and more expensive, and the effect is not necessarily very good, but spend a lot of money.

Third, from the search engine to attract sufficient access to expand brand awareness

Search engine marketing, for the expansion of brand awareness is indispensable, a brand value, for the enterprise is the lifeblood. However, through the optimization of the site to attract more visitors, so as to enhance the brand awareness, but also the vast number of sites do SEO purposes.

Four, from the search engine to attract sufficient traffic, attracting advertisers

From the profit model of the website, one is to sell products (including services, service itself is a product), and the second is to profit through advertising revenue. However, want advertisers to come to their own sites to put ads, the site must have a large number of visitors, or never want to earn advertisers money. Through the site optimization, bring a lot of traffic, so that you can better attract advertisers! This is one of the purposes of website optimization.

Five, from the search engine to attract sufficient traffic, attracting investors

The last one is to attract investors, from another perspective, site traffic can be used as a site performance indicators, but also a very valuable indicator, when your business want to expand the scale, or want to and other large web site mergers, or want to go public, said that the fundamental is "funds", with the money is good. At this point, if you can attract more VC to invest, then your site will be doubled. Therefore, many enterprises in order to get the support of VC, through the optimization of the site, improve the number of visits, but also as a very valuable indicator to complete.

These five kinds of website optimization goal, perhaps many people all understand, also perhaps many we all did not think of, we study and exchange together.

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