Design and planning of user experience Web site based on data analysis

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Whether a website can let users like, from the beginning of SEO search engine title and description can attract users, let users produce clicks. Clicking into the user does not directly close the site. Instead, continue browsing the information in the website. resulting in service and transformation. When a user has a user experience in this way. But also can give you spread your website. Such value is a perfect user browsing behavior. So how do we achieve this effect. Allow users to browse the site for a long time.

This we need based on a data analysis and search engine analysis to mining keywords and site home page content layout. The layout of the channel page. And the improvement of the code to improve the user's need for some of the latest features. Let the user attention.

The title and description of the website

The homepage title of the website is a very core factor, whether the elaboration is good. The keywords that contain your site and the keywords in your industry are very central. So we are in the development of the title is a positioning. For example, the first page title is mainly based on brand words and target words combination. So the name of the brand names. This is a company name, or a theme you have planned. But how to write a good site The target word is contained in the title that.

This will need to be based on search engines (Baidu, Google, 360 and other search engines) Related keywords and dropdown box and Baidu Index to observe this industry your site target word. Of course, we also need to combine our products and the company's service system to filter keywords. . Remember: Do not go to see some of the most popular words to layout may not be related to your industry. So that's what you need to be aware of.

When we locate our site title, the next step is to describe it. Then a site description is a lot of attention. I'll give you the details.

1, our description to reflect the keyword, so when users search our keywords when the search engine will not go from the Web site to crawl the description. But to show you what you wrote. If you don't show it, crawl it from the web.

2, we write a description, to be based on user analysis, such as in search of some words have Baidu map. Indicates that the user has contact with our needs. We can express our telephone and contact details in the description. For example, users need to watch video when searching for some vocabulary. Then you need to embody the word HD video. This is very beneficial to the user's choice. and judgment. To stand out in the web and meet demand

II. type, structure and layout of the website

First of all, we talk about the type of Web site, first of all you do this industry is the need for forum sites, or corporate sites, or mall sites, or blog sites, or download stations and so this needs to be judged from the needs of the search engine.

For example, we search for "sheep breeding" so we can judge by search engines. Users have the need to communicate, as well as the need for questions and answers and sheep video observation needs. Then we can definitely do a forum website.

As shown in the search results:

So how do we do the site's page layout and site navigation structure. We rely on data to do that. First, the layout of the page, we can first from the search engine and Baidu index to layout. Navigation can be laid out according to product and service items. That is the point of attention of the industry users.

Then we need to adjust these layouts in the late period from the Baidu statistical data of the thermal force, click on the map, bounce rate to adjust. But whether it's doing our initial website sketch design and talking about our late site adjustments. We need to consult a few immutable laws. Of course, this article in the Entrepreneur Li Meng blog seo thinking column to send the article you can go to see. As well as about Baidu statistics on how to observe the data is also in the article.

So let's give you an example. Let everyone know how to layout our home page navigation and content layout.

For example, SEO Research Center website

We are searching for the word "SEO". This site has rankings. So why is there. And a lot of the words are very good performance. Based on a point of reference to the user requirements of the law. We search SEO time, there are SEO is what, seo training, seo tutorials, and seo tools, SEO inquiries.

Then we analyze many do site friends, in the query and tools many people have chosen the webmaster home, has solved this demand, then SEO tutorials and seo training and SEO is what is in this site cleverly satisfied. Although this site seems to be very simple, but this site has a tutorial download, SEO encyclopedia, to provide you know what SEO is, and they do Sep training online. Better organic to meet user needs. First of all, this is our navigation layout.

Then our website page layout contains the question answer as well as the recording downloads the edition area One forum unfolds. So many users can be very intuitive. And you can find the demand directly. So no doubt the SEO Research Center website is telling everybody. No matter how hot a word is. The key is that our website layout is clear, the navigation is simple and clear can solve the user demand so naturally will have the good rank performance as well as has the very good user experience. This will naturally increase the effectiveness of our web site. Also told us is not a large site will be ranked good. We need to simplify our website to make it clear.

So as for a site optimization of the CSS adjustment ah, and the adjustment of the Code this is a period of time to improve the function to meet the needs of users. For example, the latest floating navigation. Can be convenient for users to choose. Then we must find a way to achieve. But this is based on what the user needs, based on the industry's web site requirements and the existence of the Internet's potential needs to meet and improve. Requires functionality to implement.

Summary: Today to share is how to do from the data analysis to do the entrance, and then combined with our website how to develop a clear idea. To do a good job of our website experience analysis and planning, so that we can better optimize our website.