Users are the core system of website operation, with the stringent requirements of the major search engines on the algorithm, SEO optimization competitiveness is gradually increasing, to win the competition, the site design has become the core strength of competition. Users in the end what kind of site, how the site design to meet the needs of users, webmaster may not change the point of view to think of themselves is to search users, to find the design concept in line with user experience.
Website design concept should be based on customer standards, rather than blindly follow the designer's preferences, it has been proved that the Web site is often designed according to the designer, and can not be accepted by users, not to be accepted by search engine spiders, In addition to the designer to consider the basic structure of the page, text layout, color matching, but also to consider whether the site elements can give users a comfortable experience.
design concept to take into account the user and Spider
Site design allows users to easily browse content, navigation design patterns can be found in the shortest possible time content, Users access to the site can easily find information content, or can directly buy products, such a design concept seems to be very consistent with the user experience. But often the fact is not so, many web site design to meet customer demand, spiders can not be the normal crawl, the results of such a site can not be linked to spiders, and spiders can not bring customers better contact, resulting in a high rate of jump out of the site. Search engines like the site, the site's keyword layout is very hierarchical, users often search keywords can be placed home page layout, in accordance with this to reverse the primary and secondary page. The two-pronged web design is a comfortable user experience.
design concept to take into account the internal chain construction
in the search engine outside the chain construction is not easy to obtain, the station optimization perfect becomes the design main goal, Previous webmaster optimization is active to add links from outside the station, import link is to increase the weight of the site, but the link is also by the search engine attention, design site is to take into account the inside of the chain layout, you can make the site as a whole to obtain the recognition of search engines, to establish a convenient and comprehensive web site navigation links, So that each page from the homepage of the distance of no more than 5 clicks, the page formed a network of structure. The bottom of the site is indispensable is the site Map page, all the pages sorted out, convenient spiders to the site structure of the crawl, so that search engines and users more convenient to search the page.
design code to search engine friendly
Web site using CSS design to discard frames, the search engine is more friendly, in the CSS page to label the title tag with h tags, and now many designers to the H tag is not enough, through the H tag can control the page important title, very clear to tell spider Web page main words. Designer in the page URL design, the best design is static page, dynamic page will make Spider Shing, so it is difficult to get the corresponding rankings in search engines, static URL address more Use spiders crawl, also use the user's memory of the address.
Enterprise Marketing Web site in the product page design, often not very good balance between users and search engines, pictures and flash display products may be more in line with the user experience, but for the search engine is difficult to crawl to the content, So for the page that must use Flash, you can add flash text version pages to the page and connect to the original Flash page. For product navigation links to the inner pages of navigation, try not to directly use picture navigation, if in order to balance the user and spiders can add pictures and text anchor text navigation.
New SEO optimization times, the stationmaster needs to carry on the transposition ponder, not only wants to ponder how the site conforms to the user experience, but also wants to think about the website localization, provides the product, provides the core service and so on whether can conform to the user search custom, Think more to make yourself and the site progress at the same time.
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