Design is worthless?

Last week I listened to the payment of the treasure folding bear about "the transformation of the designer" to share. have been reflecting on their own road to design: from the undergraduate reading http://www.aliyun.com/zixun/aggregation/11910.html "> Industrial design began, there is a dream: To determine the design can change the world." After several transitions, did 10243.html "> visual designer, and finally turned into an interactive designer." In the tangle and seesaw with PD and development, it is still thought that design is the best remedy to save the product, and that the design does not seem to have changed anything ...

Is our design really worth it?

A package for the people in the Ted speech used in the example: "The company downstairs there is a coffee house called Crocozing Eichek, whether it is a logo or interior decoration is rare to see the outstanding."

Its design also implied the Greek myth of chocolate pour

But in the end it went bankrupt. We do not understand, deliberately find a number of designers to study what is it to let it go bankrupt? ”

In fact, in addition to its logo and interior decoration, all of these reasons are doomed to collapse. And what we are--we are designers who design logos and interiors. And the designer didn't do anything to help the café survive.

And just as an ugly logo, it earns NT $22.6 billion in 2005 years!

The Welcome to want wants does not seem to have anything to do with the design, a product to survive the necessary conditions and design does not matter.

Then we learn the design, the design to do what is the most important. Do we do those worthless things, or do we do something that really affects people's lives?

In China, we always complain that designers are not respected, because we have no influence, we only adhere to in the design of this small area and the operation of the Enterprise is two completely independent world.

We have to realize that the design we do is not important, we have to do more important things.

Almost all industries, consulting, will also invest in the same industry. For example, venture capital teaches you how to buy and sell stocks and it can buy and sell. Only the creative industries, only the mouth, but do not invest in this field: we design products for traders, we do not produce products, not even this product; we do e-commerce sites, we do not own online shop. So we speak out of things that do not have any prestige power. Designers do not understand the world, we do not understand finance, we are not interested in many things in society, we just want to design things very beautiful. That would be the second Crocozing Eichek Coffee House. Even though we all love the iphone, Apple is definitely not just designed to do well.

White Raven's growing pattern of hand-painted apple

I learned from school design, teach us how to do design, but the work seems to be outside the design is more important, we have to learn what to do with design. So the designer has to learn 90% other things besides design.

In other words, many interaction designers want to turn into product managers, and it seems to be more than a matter of "right to speak". However, please do not go too fast, do not go first when you run. We take the design angle to study the operation, the SEO, the data, the marketing ... until the day you become PD, not only do you understand business, you can design it, right? ：）

Source: http://www.zhangyq.com/design-has-no-value/