Design of Landing page guide

The blog is written about LP, a friend wise, this article on the design of LP. Recently, more contact with the Electrical business, LP page on the commercial office is also relatively large, although the internet has a lot of experience what, I also write a write.

I am accustomed to call the LP page as the Guide page, the boot page is very active to the user to push content, play to attract the registration or use a product and so on to make the user further use. Now many of the site's homepage will often use the Guide page as the homepage, but a lot of domestic have become premium, no matter 3,721 first on LP put on a prize-winning promotional activities, here I do not talk about this, I from the conventional aspects of a guide page design, to engage in E-commerce enterprises (business, business-to-business) may be enlightening.

The requirements that a boot page must contain:
1. What do I (products) do?
2. What benefits can you get?
3. What are you doing next?
4. As shown in the previous article, we also need to judge the target, some products need us to further input costs, will guide the completion of some basic information so that we can further identify http://www.aliyun.com/zixun/aggregation/8881.html " > Target users, this is more useful in the more detailed target groups.

Let's look at a LP example:

This diagram almost shows the various elements of the LP page, and a normal LP page, from the information display to the boot portal, is very obvious. The LP page is actually very simple, but sometimes we have to add a lot of user churn to meet our own goals.

1. LP page do not use too much text
On the LP page as far as possible do not use what welcome language, a pile of company information and so on wasteful expression of words, on the network no one will feel the information about these things, especially the first contact, you have to sharply tell the user "You can give him" why he wants to use your products. A few words, must grasp the key point, the user can understand at a glance, a lot of which can not.

2. Headlines to be eye-catching, understand
As the 1th says, the headline is generally a description of what you can give to the user. This headline is equivalent to a slogan, such as the QQ Butler: "Super computer protection", clear and simple and clear. Then look at Jinshan WPs "More understand Chinese office software" This is a nonsense.

3. The operation of the guide is distinct
Very simple, this is to attract users to carry out further action, early users look at the simple information, the brain fever, will be quickly to further use.

4. At the same time remember that some can let the user reassuring tips
This is the proof of some social media, such as e-commerce sites can be added at the bottom of what security signs, some authoritative certification.

Actually mastered this basically make out of thing is not very bad.

We have an example: using Kingsoft WPS and QQ Butler two Web pages for comparison, are to guide users to download the software page, we see who can be good.

Jinshan this LP page, in some way can be said to have been rotten to the marrow.

This page is designed for IT professionals or skilled people, not even the novice, so the number of WPS users so little, you know.
Mistake one: What is this wps for? In fact, I really do not understand, office software is much to go, in case you are a copy of the Chinese characters so doing? Not the most understand Chinese characters! This is the most fatal mistake, treat you as an ordinary grass-roots user, even if you read this page, you still do not understand what WPS is.
Error Two: See the top of the speed plate did not? The two products Jinshan put together to promote, if I am not mixed kicked, I really do not know what the relationship between the two products.
Error Three: Again the following product features, these are the entire garbage, users use a WPS you also let them to learn computer science?
Conclusion: typical garbage design.

Look again QQ computer Housekeeper's LP page:

Contrast, also is to push a software, the gap is so big. QQ Computer Butler's LP page, the topic of the big title clear, two lines of text will explain the use of products clearly, the user opened the Web page is clear, download-oriented clearly visible, the first time to sell their own success.

Source: http://www.xaoxua.com/pro......ager/299.html