Design Promotion Satisfaction

When we were in school, I had a theory about management motivation. Management incentive is based on behavior and cognitive science research, to discover people's needs, motivations, goals and behavior of the relationship between the core theory, the main purpose is to discuss how to meet the needs of people, mobilize the enthusiasm of people. It also leads to a question of what people will be satisfied with.

In http://www.aliyun.com/zixun/aggregation/11432.html "> Human-Computer Interaction, there is also the concept of satisfaction. So how do you design a user-satisfied interaction? Perhaps first of all, it should be considered from the evaluation factor of satisfaction. Products to make users satisfied, the most basic conditions should be the product to meet the minimum requirements of users, can help users solve problems. Secondly, satisfaction is the evaluation of the results of action. Therefore, when the results of human-computer interaction meet or exceed user expectations, users will be satisfied. Otherwise the user will generate discontent. It is possible to consider the satisfactory interaction of the design, which can be considered from two levels to satisfy the user's needs and behavior. In this way, some management incentive methodology, can also provide us with some theoretical guidance.

The level of demand. The famous Maslow's theory of demand hierarchy tells us that people's needs in social life are layered, and that only when the most basic needs are met will people try to achieve self-realization or other high-level needs. Similarly, in product design we should not be limited to solve the basic functional requirements, but also to meet the user some self-control and exploration needs.

1 to meet the needs of users to explore. Allowing users to discover simple operations may be more appealing than giving a lot of tips information to the user. The premise of this is that the way you design the interaction is in line with user habits or expectations.

2 give users more than expected operating results, will make them prefer product design. such as Picasa's photo viewing way, not as with other software pop-up a window, but with translucent to the rest of the desktop cover, so that the visual focus on the picture. This new browsing style makes it easy for users to get a sense of freshness, and freshness is more likely to result in satisfactory results.

Picasa Photo Viewing mode

Second, the behavior leads the incentive characteristic. The motivation of behavior guidance contains two meanings: the alleviation of frustration and the strengthening of benign behavior. Frustration is the psychological response when a goal cannot be completed, and people are more likely to have negative and anxious emotions when they are frustrated, so to be satisfied with the product, not only consider the good interaction experience under normal operation. Efforts should also be made to relieve user pressure in abnormal situations.

1 when users are frustrated with the feedback to reduce user tension and anxiety, it is best to explain the situation and provide solutions to the problem. As the following two examples, in a relaxed manner to resolve the abnormal situation in the operation, will not cause users too nervous or disgusted.

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Interesting 404 pages

2 When the user operation is successful, the operation feedback should let the user feel the achievement feeling. This kind of feedback is more suitable for situations where you want to enhance a user's operation. such as the following LU master garbage clean-up and 360 medical results of the feedback content, it is clear that users can feel their own operation has brought about how great effect, and the feeling of achievement of the emotional experience itself contains a satisfactory connotation.

Master Lu Garbage Cleanup operation feedback

360 examination results for health feedback

3 when the task chain is completed, it is a good way to relieve the user's psychological burden and achieve satisfaction by giving timely incentive feedback periodically.

Designing user-satisfied products is an extension of user experience usability goals, and the above examples are just some of the ideas of satisfaction design. A lot of criticism.

References:

Li Le, "Man-machine Interface Design (practice)", Beijing: Science Press, 2009. p196-202
HTTP://UCDCHINA.COM/BLOG/?P=250 UCD Blog "A FEW flashes"
Http://wiki.mbalib.com/wiki/%E6%BF%80%E5%8A%B1%E7%90%86%E8%AE%BA MBA think-tank "Motivation theory"

Source: http://cdc.tencent.com/?p=2510