Design purchase process According to user purchase intention

A few days ago, the user's http://www.aliyun.com/zixun/aggregation/7604.html "> Purchase process combed, I roughly put the user in E-commerce site purchase will be divided into ABCD four levels:

A. The intention to purchase is very strong, you can pay the bill immediately;
B. Strong willingness to purchase, pending payment;
C. Willingness to purchase, still hesitant, but want to mark the goods for later purchase or comparison.
Finally, Class D, which has no desire to buy at all.

First take a look at Amazon's buying process design for the three types of purchasing intentions of ABC. Amazon's design is more accurate.

Take another look at Jingdong.
1. The BoE is actually merging the two types of purchase intentions A and B. That is, all purchases must go through the shopping cart. There is room for improvement in this design.
2. Jingdong add to the collection in fact, and Amazon's add to Cytopathic list function is basically consistent, to meet the user's C-class purchase will.
From the offline example can also be seen, supermarkets not only for the purchase of more goods users to provide a shopping cart, but if only buy a bottle of water, do not need to go through the shopping cart, but directly to the cashier to pay.

Finally look at Taobao and pat the purchase process (basically similar).
1. The three categories of purchasing intentions of ABC are included;
2. But I think adding a collection can be visually prominent, and this feature is useful for pulling potential users.

Source: http://guangyao.org/archives/1048