Design webpage structure to improve search engine experience

SEOer knows that different search engines have different ranking mechanisms and rules, so optimizing for different search engines requires different approaches. In order to make site ranking and traffic rise, SEOer need to do all they can to fully satisfy the search engine experience, search engine experience is the site's search engine friendliness is the site ranking of the most important factor to meet the search engine The degree of experience is also to better meet the user experience, the search for the most effective and most suitable information. Affect the search engine experience many factors, such as server stability, access speed, web design, website relevance, etc., this article is for everyone to tell you how to make web design to meet the search engine experience.

First, the rationalization of website page design

1. Make sure the website loads fast, the text is clear, and the text without grammatical errors is the crucial detail in the web page.

2. Need to have a reasonable navigation, allowing users to quickly locate the page status, quickly find the information they need.

3. For the content of a reasonable page layout planning, layout of internal links, site layout planning and other details.

4.flash webmasters can use swfobject and sifr technology makes the flash file easier to be read by search engines. Minimize the overall use of multimedia files to form web pages as this can cause search engines to fail to index quickly.

Second, the website directory design is clear

We all know that search engine spiders crawling to a certain depth, when the site directory is too deep, often difficult to be crawled, which requires a large number of external links to play a supporting role, when it can be included in the search engine. But if we add such a deep directory link on the home page, then in fact it is equivalent to two clicks to access the page, also can achieve the included purpose.

For a small website, it is best to only need a layer of subdirectories. For search engines, this single directory structure is ideal, also known as flat structure. If you encounter a larger site, then you need two or three sub-directory, but it is best not to exceed three layers, or spiders is very difficult to grasp the content. In order to facilitate search engine spiders crawling and crawling usually use the tree structure, which is subdivided into multiple channels or columns in the root directory, and then under each directory to store content pages belonging to this directory. In addition, the directory and files need to be properly named. When the webmaster names the keyword groups, they need to be separated by delimiters. Common hyphen "-" to separate, URL often appear space code "". These are user-friendly memories.

Third, website url concise

Web site for the pseudo-static url, the owners are overwhelming, because it is well known pseudo-static url address simple and clear, more conducive to search engine crawling. But there are also some webmasters in order to increase the keyword in the URL address, and add more sub-directories with keywords in the directory. Here to remind you Novice SEOer, URL contains the keyword itself to improve the rankings is not big help, so this kind of act in one fell swoop, but also the search engine disgusting, where you can do a reasonable pseudo-static can.

Webpage design is reasonable, the experience of the search engine has a great impact, in order to search engines for your site has been favored, you need the overall design and planning of the page as clear as possible, the webpage design of some of the details To conduct in-depth analysis of the problem, to be the best.