Designer's position in Silicon Valley is rising

Absrtact: Inspired by Apple, and with the support of many investors, designers are growing in Silicon Valley. Investors want to use the power of design to make disruptive technologies smarter and more user-friendly. The West Coast technology industry in the United States has many of the most promising

Inspired by Apple, and with the support of many investors, designers are growing in Silicon Valley. Investors want to use the power of design to make disruptive technologies smarter and more user-friendly.

Many of the most promising companies in the West Coast technology industry are led by designers, including the holiday home rental website Airbnb and the mobile payments company Square, where two founders met at the Rhode Island Design Institute, the CEO of Dorsey (Jack Dorsey) Like the late Apple co-founder Steve Jobs (Steve Jobs), the idea of perfectionism is the product and user interface.

"Great companies value intrinsic design. "It must be understood that design is not just pixels and painting, but an experience, a Meggen Quinn of the end-to-end process," said Megan Quinn, Kleiner partner at US venture capital. ”

A few years ago, web start-ups such as Twitter and Facebook had a rudimentary interface, providing basic functionality that was then polished and sometimes time-consuming.

In the age of smartphone apps, updates have become more complex and costly, and entrepreneurs want to make their software and apps more glamorous from the start, to attract users and attention.

"We entered the Apple age, and all practicality must be based on the beauty of the product." Ryan Freitas, co-founder of About.me, a personal data website, said he himself was also a designer and entrepreneurial investor, "We've improved our standards and we have to be simple, beautiful and practical from the first day, otherwise no one will be willing to try," Rein Fretas. That's where the pressure is. ”

"The ability to outsource the infrastructure and underlying technology of digital products allows entrepreneurs to devote more time to their design," said Evan Williams, co-founder of Blogger, Twitter and Web content publishing platform medium, Evan.

"In the blogger, I spent a whole night at the Santa Clara Data Center, trying to install the tape server together." "This kind of work is not that much now," he said at the Gigaom Design Conference. Our main focus now is to solve the design problem. You have to compete for designers, they're not just icing on the cake, they're essential. ”(