Desire List website Reverse marketing ruin how to solve the pattern common problem

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On the list of desires, users can get coupons for their products by describing what they want. Desire list Reverse Marketing model in fact in the United States long ago, but the use of this model of the Web site even in the United States, a highly developed country is also difficult to survive, and the reverse marketing model in the United States has been around for nearly 8 years, there is no representative of the company, but it is a lot of tragedy.

Now, the reverse marketing model began to become popular, although still reverse marketing, but the reverse marketing site has begun to intelligently develop a lot of new models, and the birth of these new models are to solve the reverse marketing model inherent in two common problems:

1. Customer purchase needs are too dispersed. User needs too dispersed, can not gather in groups to buy, reverse marketing site can not be profitable.

2. The timeliness of user purchase cannot be satisfied. Customer purchase demand because too loose, can not and merchants to provide timely docking of goods, users can not quickly buy what they want, which is the reverse marketing user experience is the root cause of the poor.

In order to solve the problem of reverse marketing mode, now the reverse marketing website generally adopts the following two kinds of models:

1. Through the current strong social network, the rapid accumulation of the same shopping demands of users, to solve the problem of dispersed user needs. More representative is RINGLEADR, any user in Ringleadr can initiate a group purchase demand, and this demand can be quickly passed to the social network to other users, such as the accumulation of enough to buy users, merchants can easily meet the needs of these buy.

2. With the classification-led mode, so that users have the same purchase demand can quickly find their own needs of goods. For example, users want to buy a bike, in the Reverse Marketing classification guide site, users can point to drive category, and then point to open the non-motor vehicles, and finally choose the bike, and then the need for their own needs for the detailed description of the needs of the bike. Although this model is still reverse marketing, but it is very good to subdivide the needs of users, so that businesses more convenient and quick to meet the needs of users. Sobiz10 and other websites are representative of this model.

The essence of reverse marketing is very clear, that is, to solve the problem of customer purchase demand dispersion and timely purchase of these two issues. But the Desire list model does not seem to think seriously about how to solve these two problems, even if the user to register with social accounts, it does not rely on social networks to gather similar needs of users of the function. and direct users to describe their own needs of goods, it is difficult to gather a large number of the same purchase demand users.

The reverse marketing model of desire list is very primitive, perhaps they also realize this, so the desire list does not directly take the mode of selling goods, but according to the user needs, push the coupon. But as a reverse marketing site, do not solve the essence of reverse marketing, no matter what you sell, or what is pushed, it is difficult to survive the opportunity.

This article by I black Horse author Wei Chi original