Despite the fire, electricity competition equipment market open?

DOTA2 Asian Invitational Tournament, in the increasingly hot electric competition This tree, also began to produce more and more interests entanglements.

And as predicted in a previous section of the game observation, with research and development companies, copyright owners of the main force is harvesting the third party competition live platform, in this tournament, the emergence of three live platforms, fire cats, Tiger, Marstv, where the fire cat and Marstv behind the same company, But according to the game observation of the news, the fire cat has been in the state of perfect incorporation.

Compared with the chaotic competition between the platform of Electric competition, the competition of the related professional equipment is also cut and disorderly. Sponsors in this tournament are almost exclusively related to the company, Samsung, Lenovo, AMD, Sai, plus a sales platform of Beijing east.

Compared with WCG a few years ago, the main sponsors of today's electricity competition are still from these competing professional equipment manufacturers, but WCG has proved to be a total failure in business, and now with the power of the competition, these manufacturers have come back, or have never left, So is this market really open with the power of the competition?

High price of electric competition equipment

In this Asian invitational tournament, as a sponsor of Samsung's Sd590c shine, before the concept of surface display also has other manufacturers have been hype, but sd590c different place is that its main concept is electric competition.

With the 5W dual stereo in stereo sound, picture synchronization rate advantages, in order to achieve the 1.8 coefficient of the naked eye 3D effect of the physical meaning of the 1.12cm screen depth, particularly provided by the spirit of the competitive model ... This product is purely a product that fits the needs of the player.

Product performance is not low, its price is not low, the price is 2799 yuan in the east of Beijing. Compared to the high price of the Samsung display, the price of other devices around the game is also not low.

Usually we think of the first electric competition device is a mouse, keyboard, but in fact, the variety of electric competition equipment, from the mouse pad to headphones and so on, these for the game of the equipment is not the same as other similar products expensive.

To professional game equipment manufacturers lei snakes, for example, its a name for the minimum price of Armor Worm Mouse is 59 yuan, the maximum price of 159 yuan.

The price of electricity competition equipment is not high, then the market is really big?

The world's e-sports audience has doubled in the past year and now stands at more than 70 million, according to a report by Super data research, a foreign agency.

Can see a large number of grass-roots users, so for these production professional electric competition manufacturers have opportunities.

Taking Samsung as an example from WCG to Asia Invitational what changed?

A year ago February 5, the WCG organizing committee by mail to inform the national partners announced no longer event events, 14 years of WCG finally announced the end.

And we may not know is that Operation WCG ICM has been Samsung's subsidiary, WCG Development in the early days, Samsung for WCG support can be said to spare no effort, WCG this window is carrying Samsung Electronics to the world of a huge billboard.

But in the 2009, the situation began to change dramatically, operator ICM officially renamed WCG AG, Samsung began to gradually fade out of the WCG vision, this background is the rise of global mobile devices, as well as WCG window effect is becoming weaker.

And it is because of Samsung's exit, WCG after a few years of hard work, due to funding issues, announced that no longer held, the 14-year long tournament also concluded.

But the withdrawal from WCG is not the same as Samsung's withdrawal from the electricity auction, the Asian Invitational, Samsung has given a strong signal, the launch of the sd590c almost as a game to build.

So in the middle of this, we can look at what has happened in the past few years?

The competition between the equipment manufacturers from WCG just held a few years of fighting to the pause, and then to the current climax wave after wave.

In fact, this is a history of the development of electricity competition.

2000, WCG turned out, when the electric competition, including the entire PC-game era just started, WCG turned out to the PC game a stage, and WCG also by virtue of the professionalism of the business philosophy quickly stopped the heel.

There is no such thing as a professional or not, such as Intel's investment WCG is almost a convention, but Intel's equipment is mainly a universal computer.

In other words, the competition at that time should be said to be PC manufacturers have PC peripheral manufacturers competition, and at that time the electric competition is also in a just starting state, or the whole PC game is in the starting state, so the electric competition is just as a PC manufacturers display window.

The electric competition was just a tool for propaganda.

And in the mid, we will also be the Samsung decentralization WCG 2009 for the Time node, PC war has basically come to an end, and at this time the electric competition industry is in a rush to the state, a variety of vertical dimension of the tournament began to appear, gradually with the game with the professional peripherals began to force, in advance for this layout.

At this point, the WCG is no longer focused, and the WCG of the vertical dimension, which is more fragmented and more visible than the potential purchasing power of the user, becomes the main position for these peripheral manufacturers.

To this stage, the entire business model around the electric competition has been completed, to the fan economy model, to the tournament as the main position, live Platform for propaganda window.

From Samsung to build WCG, and then to withdraw capital WCG, and then into the professional electric competition, this is the electric competition in China's business model history, from the original only used as a tool, a media platform, to the current complete business model.

How does the fan economy change?

That's why I say there's a chance for a product like sd590c, otherwise a huge grassroots user simply isn't strong enough to support a product like sd590c.

To give a chestnut, first sd590c that close to 3000 yuan price in the end how many ordinary people will buy, even if some similar high-end internet cafes similar to net fish cafes such, will not try the price of the display.

According to the game observation from a practitioner's mouth to get information, the general display is a high-end package between the price is less than 2000 yuan.

And some time ago, in BenQ's electric auction press conference, game observation and BenQ's one of the senior executives of the dialogue to learn that the information is similar to the high price of professional equipment so that the Internet café owners are very worried whether the need for input.

Second, to talk about the size of his 27-inch screen, axe technology Zhang Xiaowei in and game observation about PS, Xbox Host in foreign development and the domestic two different states said such a word, "because they live house, very spacious, but China's living room is not so big"

By the same token, do most Chinese users ' desks or need such a large display?

So in theory the user still chooses the ordinary equipment primarily.

So why does the model of the fan economy have a role to play in this?

Because we can see, now only the high price of the game anchor has reached 20 million yuan, although a large part of the live platform to pay the bill, is the capital to pay, but we can not ignore in the past few years has not yet appeared so high signing money, Famous anchors have been able to enter millions by the way they implant Taobao, which is driven by the fan economy.

As the economic model matures, these two issues will no longer be a problem as the demand for competing players is gradually opened.