Despite the strength of the Cross-border electricity business, policy support still needs

Every journalist Wang Minjie from Shanghai

In fact, according to the regulations of the Customs Department, all the "sea Amoy" behavior can be included in the "Direct purchase import" and "net purchase bonded" Two kinds of cross-border trade E-commerce business model.

Cross-border electric business platform to a large extent to solve the problem of fakes and returns difficult, but the formal cross-border electricity dealers also have a lot of worries-the management system, policies, regulations are imperfect. In the industry's view, the industry is still in the initial stage of development, consumers in the purchase of foreign goods, we need to choose some large, more standardized process platform.

"Regular" cross-border electricity dealers

"Strictly speaking, Hai is part of the Cross-border electricity retail business." Now a lot of electric business platform and enterprises are in the ownership of Cross-border electricity dealers. "Eric Consulting [Weibo] analyst Zhang Xiangli told the Daily economic news reporter.

Up to now, there are 7 pilot cities of Cross-border e-commerce: Shanghai, Chongqing, Hangzhou, Ningbo, Zhengzhou, Guangzhou and Shenzhen. "Our country's pilot Cross-border electric power importers, also want to solve a few problems, first, through the small parcels of fragmented trade in goods, to establish a workable regulatory approach; In addition, we want to rely on a number of cross-border electrical business enterprises involved in logistics and other data sharing, so as to enhance the integration of customs clearance, inspection efficiency. Zhang Xiangli said that many of the sea Amoy sites do not support Cross-border returns, and many cross-border electricity companies are trying to solve the problem.

At present, in addition to Taobao day cat [micro-BO], Amazon [micro-BO] and other integrated platform to join the electricity, but also the birth of Honey Bud Baby, foreign terminals, such as vertical imports of electricity. In addition, some traditional enterprises are also joining, earlier this month, as the Hunan local electric business platform step by step (18.75, 0.59, 3.25%) Cloud Monkey Network also launched a global shopping business.

As the industry broke out soon, the platform really can and brand direct cooperation is not much. In order to facilitate access to the supply of goods from overseas, the head of a Cross-border electric business enterprise told reporters that it had set up a procurement centre in the Hong Kong region. "A lot of cooperative models are being explored. ”

The use of their own platform to introduce businesses into the two models, which more in line with the development trend? There is a point of view that the introduction of third-party cooperation brands in the supply chain is weak in the control, relatively speaking, self-management can guarantee a better customer experience. However, sing, an analyst at Analysys think-tank, told reporters that the two models would exist for a long time and consumers would not feel the difference directly.

In fact, the "regular" Cross-border electric power platform has robbed the previous many from the purchase or even the sea Amoy business. However, a dealer told reporters, compared to Hai, purchasing, to remove some of the best-selling goods, Cross-border electricity sales of products price advantage is not obvious. "Formal channels or to standardize taxes, the cost will be higher, but more than domestic sales of large stores to be cheaper, which involves the price of manufacturers at home and abroad, through the Cross-border electricity, the product is based on foreign pricing as the basis for sales." ”

However, the reform of the model will inevitably result in a confrontation between the interests of the parties. Due to the brand in different platforms of the price of each other factors, many brands are currently resisting cooperation with domestic enterprises across the boundary of the electricity business. "It also explains why Cross-border importers cannot quickly achieve a fast-growing sales span of dozens of to tens of thousands of orders in a short period of time, like domestic electricity dealers." "Earlier, an industry personage to the daily economic news reporter said."

The company said that, despite improvements in logistics and after sales, cross-border electricity companies still can't solve all the problems well, these are still exploring.

There is still a need for greater policy support

At present, because the Cross-border electric power commercial pilot platform refuses to let the consumption become relatively transparent legal. In contrast to the sea Amoy, the costs of cross-border electrical goods need to be increased in order to pay for transparent supervision of import tariffs. However, these regular cross-boundary electricity dealers also maintain the imperfect management system, policies and regulations. At present, the government has not set up a law and regulation system for cross-border electronic commerce, and there is no uniform and stable applicable system in supervision, settlement and taxation.

On the other hand, the regular competitors-personal purchasing and Hai-are selling products because of the difficulty of regulation, the price advantage and the ubiquitous channels. Many of these products because of the small value of goods, many batches, tariffs difficult to levy, inspection and quarantine risks are difficult to resolve.

August 1 last year, the General Administration of Customs promulgated the 56th 2014 "on cross-border trade in goods, goods and articles related to the supervision of the matter" notice. Industry insiders said that with the implementation of the new policy, "grey purchasing" will be greatly suppressed, cross-border electricity will be "laws", personal goods clearance procedures will be more stringent.

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"The industry is now the most need of policy norms, especially the industry on the import and export of the country also have some influence, the state needs to introduce policies, customs clearance, customs procedures, taxes and so on, these need to be refined." Sing told the Daily economic news reporter. In fact, a number of practitioners in the chain said that the issue of customs clearance has always been the biggest difficulty for cross-border importers of electricity.

Sing points out, "if consumers can easily buy foreign products, whether domestic manufacturing will bring impact, the state needs to consider these issues." ”

Industry insiders believe that the existing policy is more inclined to the whole process or cross-border electric business enterprises, for cross-border electricity providers to provide services to enterprises, logistics integration of enterprises and other roles, the policy is not specifically for its formulation. "From the overall development and norms of the industry, or should be a separate policy for Cross-border electrical business services." "Zhang Xiangli points out.

Zhang Xiangli said that the entire industry is currently in the initial stage of development, foreign countries also do not have some practical legal policy, "consumers in the purchase of foreign goods, we must choose some large, more standardized process platform." ”

Mo Dai Green said that consumers in the "sea Amoy", but also carefully select the website and merchants, request and retain the relevant invoices, waybill and other materials for future protection of the need.