Detail Display classified information website promotion Strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Take over the enterprise station has more than a month, because the site is not yet online planning revision, so the site itself can do not much, so I intend to start from the classification information site, do do classified information promotion.

First, the analysis of similar products in Baidu search results, to understand the competitors in the classification of information sites to promote the strategy

Because we are positioning the site is product-oriented marketing, so want to seize the product keyword in Baidu rankings. To "sprinkler gun" as an example, to remove the Baidu bid, only one result is the Enterprise station home, the other are classified information, Baidu know, and so on, visible to the word, Peer site natural optimization do little, basically to Baidu bidding + classified information strategy.

Second, the selection of appropriate classification information web site, and to complement the requirements of the complete Web site

For the choice of classified information site, I mainly through the following three ways to determine the intersection.

1, from the top of the search results in the collation

The company will be ranked by the top of the product name in Baidu Search, will result in the top 10 pages, non-enterprise station site sorted out, sorted out a lot of results, an estimated 1 or 200 sites.

2. Industry website

General industry web site, said the name, nothing more than 10, Alibaba, Hui Cong, Chinese manufacturing, business treasure, Ming million network, Youboy, diligence plus edge and so on. On the other hand, is the enterprise's industry site, to this site for example, is the environmental protection industry, so similar to valley waterfall, environmental Protection Equipment Exhibition network, etc., is a well-known personage in the industry website.

3. Information website

Many information sites can also be used, such as good speakers, fairs, 58 with the city, the old guest, etc., although they are not industry sites, but as information sites, their information is large, updated fast, high flow, natural weight is not low.

4, to supplement the requirements of each website

This is not a day can complement the complete, need to be in the day-to-day operation to tidy. For example, good horn an account can only post one message a day, and our main product "sprinkler gun" of "guns" is illegal characters. For example, the free users of the global hardware network can only publish 10 messages. For the foreseeable effect of a better site, you can understand the pay policy, become a paid member, enjoy better results.

The title, content and picture of outgoing message

1. Title

To the limited product, published as an unlimited amount of information, we must learn to expand the title.

The product title expands specifically as follows:

Product Name

Brand + product Name

Brand + model + product Name

Model + Product Name

Type + product Name

Region + Product Name

Company Name + Product Name

Use + Product Name

Region + model + product Name

Internet Hot Topic + product Name

Popular fairs + Product name ...

Performance + Product Name

Product name + price, price, how much money

Product name + Factory

Product name + manufacturer

Product name + Wholesale

Product name + Supplier

Product Name + Tel, contact, telephone number, phone number, mobile phone

Use location + product Name

For the convenience of explanation, let me give you an example my title is "Sprinkler Gun", then I can expand a lot of other related titles, such as: washing plant sprinkler gun, coal storage field sprinkler gun, dust sprinkler gun, imported sprinkler gun, domestic sprinkler gun, sprinkler gun manufacturers, Henan sprinkler gun, Zhengzhou branch Rui sprinkler gun and so on. Here, if it is to compare the public word, you can use the long tail keyword tools, if it is more uncommon, professional strong words, we must according to the industry's search habits to expand.

2, Content

(1) Product content

Content must be echoed with the title, highlighting the product indicators, specific parameters, scope of application, product use cases, etc., to achieve professional, concise. Here, to control the frequency of the key words, less than 2% effect is very little, more than 8% on the excessive optimization.

(2) Contact method

This should be based on the specific operation of different sites, some sites in the content can be published in the Web site, contact telephone, etc., and some do not allow such information, was found to be deleted or sealed number.

3. Picture

Because the release is product information, so it is best to show the corresponding products, this can also increase in the Baidu image of the search results.

Four, according to each website request, starts to publish the information

All preparations have been completed, the following into the copy, paste stage, nor is it simple manual labor, to reasonably arrange the time of each website.

V. Observation effect, focus on strengthening

After one weeks, often pay attention to the product in the Baidu search rankings, to see which station ranked good, we will increase the release of the strength of the station, to achieve targeted, with focus.

The above is I do Industry information website Promotion Summary, hope to be helpful to everybody. Original article source http://www.keruixx.com reprint please specify the source