Detail issues in the process of mail promotion

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Every day most of us have received a lot of spam, for spam is impossible, often is just deleted and then sent again, people particularly disgusted. So as a business, but also do need to use mail for mass promotion, how to let us send out the mail will not suffer the same?

Focus: Careful, patient

The Mail promotion work content mainly includes the following points:

Message objects: Directed, non-directional

Email Address collection: Manual collection, software collection, etc.

How to send mail: hand-sent, software sent;

The content of the message: title, salutation, text, text content, picture content;

Mailbox settings: Sender name, signature and automatic reply settings;

Mail design: Common plain text form, Web form, etc.

The time the message was sent;

Mail effect monitoring: Mail statistics analysis.

Mail promotion, generally divided into three steps:

1. Preparatory work: Collect email address.

2, send mail (including marketing letter content and title writing).

3, collect the reply content, follow up.

So, in the mail promotion work, each stage we should pay attention to which details?

Ø First Stage: Preliminary preparation

Ø Phase II: Delivery phase

Ø Phase III: Post-follow-up

First Stage: Preliminary preparation

I. System planning

Second, the promotion purpose

Third, the transformation of the excessive page

Iv. Collection of mail addresses

e-mail settings

VI. Mail Design

System planning-Do you have a long-term, systematic planning plan for your email promotion work?

Unplanned occasionally.

Planned Cycle Hair

Ii. Clear Purpose:

Purpose of mail promotion:

1, obtain the flow;

2, mixed familiar;

3, to attract registration to achieve transformation.

Find you--know you--fall in love with you--marry home

Third, Transition page transformation force:

1, Transition page: The content of the message (with links) the title of the page pointed;

2. Can you retain visitors? The guiding nature of the words is stronger and interlocking. Because the website can provide the detailed information, only then is more persuasive.

Iv. collection of mail addresses:

1. Common Collection methods:

1 software collection;

2 through QQ Group to collect QQ mailbox;

3 Use the pendulum problem, provide the service way to obtain;

4 "If you can not find the first few mailboxes, then you leave your own email, I provide to you!"

2, the opposite, in the acceptance of the spam message on the fuss. Accept and make full use of spam, do not "let go" of them: is to use the mailbox settings in the personalized signature function and automatic reply function. Now the general free mail service providers have this function, as long as a few simple steps to set up, you can achieve the effect of passive reception for automatic promotion.

e-Mail settings:

1, the sender: in English and Chinese, enterprise name, embodiment of authority, professional, word length, title color such as QQ, the name of the sender and the title of the message to match.

2, Personality Signature:

3, Automatic reply: colloquial, intimacy;

Vi. Mail Design:

The message content does not do too much introduction.

1, text-oriented, graphic art better jpg, GIF preferred, concise content, so that people can read the full text at a glance, but the temptation is full.

2, the number of pictures should not be too much, it is recommended that within 20, GIF animation file number control within 3;

3, the proposal uses the background picture to be as little as possible, the complex background picture is unfavorable to the text content browsing;

4, the design emphasis in the upper half, in order to attract the reader's attention;

5, all clicks in the mail should use pop-up new window.

6, give a clear contact, or note: Have the intention, you can reply to us, we will be the first time to give you an answer, the shorter the better, the iron strike.

Attached: The data on a foreign website, affecting the user to open the email in order of various factors according to the important degree:

Know and trust Mail Sender 59.2%

Message subject 41.1%

I only open messages that I can read normally 33.6%

Once opened and thought the mail was worth 30.1%

Preview the contents of the window attracted my attention 19%

Discount Information 17.5%

Free Shipping Information 15.1%

The company is not sending a lot of mail 10.9%

Message 9.4% similar to the catalogue received

Phase II: Delivery phase

Computer hardware configuration

Second, the speed problem

Three, send the way:

1. Manual and Automatic

2, now many mailboxes have been set up spam filtering, how to make their own mail is not included in the spam, with the forwarding of the way is a good way to test.

Four, send time, frequency:

Date: Holidays, hot events

Point of time: early, middle, and late

Phase III: Post-follow-up

1. Mail effect monitoring: Finding problems--solving problems

The so-called effect monitoring of the mail in short, in the process of mail promotion of the message of the relevant data for statistical analysis, such as the rate of mail, open rate, mail title, such as the number of clicks and other related data collection and collation, and on the various data analysis and further modify the message to optimize, So that the promotion work is to achieve the maximum expected effect.

1) Statistic data: Reach rate, open rate, click Rate, registration ratio

2 Analysis of data: Factors affecting the data?

3) Improvement:

2, the collection of reply content, follow-up: Many people forget to see the mailbox used to send mail inbox, equipped with relevant post personnel to follow up;

3, borrow your "mail promotion" for two times to promote: You do the "mail promotion" work experience summed up, and released.

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