Detailed analysis of domain name impact SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Domain name, webmaster personal or company intangible assets, a good domain name, but also can create unlimited value. The structure of the domain name because of its particularity can bring infinite possible value, for example, now the Domain name field is the hottest new thing about the name of the athlete Li Na, the following is a screenshot of Sina:

However, today we are talking about the impact of the domain name on SEO, the impact from all aspects to reflect, if a friend want to start a big project SEO trip, build a perfect station is to choose a good domain name, the following can affect the SEO factors summarized as follows:

Positive Analysis:

One: The older the more expensive the old domain name is the hard truth

The greater the age of the domain name, the better the ranking. Therefore, in the SEO industry, buy domain name is very common phenomenon, if you have a the Eighties or nineties of the 20th century domain name, this is a treasure, the general key words will be very obvious to see the phenomenon of ascension, relative to the new domain name, the old domain name is its own dignitaries.

Here are two common-sense questions for literacy:

Where can the domain name transaction: More well-known domain name trading site has "rich net" "Love Name Net" "Easy name net", or directly to Baidu search "domain name trading site."

How to judge the domain name age: In the last text I wrote a way to view the http://admin5.com/article/20110310/320552.shtml, here is not much to say.

Second: The beginning of the domain name, has been recognized the first time the domain name is included

Above we talk about is the old domain name, that is, the domain name registration time, except registration time and domain name is included in the first time is also important. Some domain name is very early registered, but did not resolve or after registration did not add what content on the site, so the time is included in this link, the earlier the weight of the higher.

But how to query the domain name is when the search engine began to collect, is a difficult problem. 21st century Basic can check a similar, but the 1990s old old domain name can only through "Internet archives" to root, "Internet archives (the Internet Archive)" is the 1996 set up, it regularly included and permanent preservation of the global Web site can crawl information. The file plan here is divided into six parts, the second part is the Web page, query URL: http://www.archive.org/web/web.php This section has a special name, called "Time Backward Machine" (Wayback Machine), It collects old pages like old newspapers. For example, Yahoo! 's home page has more than 5,000 files, the earliest can be traced back to October 17, 1996, the most recent is August 30, 2007.

Through the Internet file query is not necessarily the same as the search engine, but absolutely has a very important reference significance.

Third: homonym homophonic chain to take into account the domain name contains keywords

may have friends that: the domain name contains the keyword only applies in English website. In fact, the Chinese site as effective, we can insert a small test: Baidu Search "Hulianwang", the results are as follows:

We see that this may be dismissed, the internet industry big words can certainly be identified, and then get a word to try: Take one of my enterprise station keyword to try "Lumianpaowanji" The results are as follows:

The above figure shows not only the advantages of the full spelling of the keywords in the domain name, but also a live example of the first place in the natural ranking.

1 The keyword in the domain name itself will give the ranking weight

2 reprinted articles when the link is not only the URL of the chain of construction, but also the anchor text outside the chain way.

(Note: This situation excludes want to do brand site friends, if you create a large brand site, instead of the case is not included in the majority of keywords, domain names can be named by brand name)

Four: continuous easy to investigate the history of the domain name transactions is very important

Has the domain name after registration changed hands? has the owner of the domain name ever done it again? is the information content included in the domain name related to the sensitive content? [Where to check the domain name information query and Internet Library.] ]

Five: Linkage analysis weights weigh the overall weight of the domain name

Domain name weight from a single one side is not out of the analysis, such as the above mentioned the domain name age, the number of related outside the chain, but also to include the domain name point to the size of the site, content quality, the number of internal and external chain factors and so on. All aspects have been added points, the overall weight of the domain name is higher than nature, ranking is just within reach.

Mistaken ideas:

One: born noble suffix score everything is a cloud

SEO industry has always had a point of view: only government departments can register. gov domain name is born noble, as long as it is. Gov's rankings will certainly be better than other domain names, and there are those who think that. org's is also inherently more advantageous. This argument can only be justified, but it is not true. The reason. gov's domain name will be search engine recognition, just because his source of information only government agencies, content authority and high quality, fully comply with the standards of SEO, so as long as the domain name in accordance with normal practice to do,. com can also rank to. gov, the horse is born, is a cloud.

Two: clever division before GU after even the domain name less use hyphen

Before and after 2006, domain name began to popular hyphen, for example want to register y1y2. COM but this short good domain name has long been robbed, so use the hyphen y1-y2-y3. com. This seems to distinguish the domain name and bring their own keywords but it is not advisable. Search engines are extremely sensitive to domain names that contain multiple hyphens, although they are not directly K-dropped, but they first lead to friendliness. And for users, repeated input symbol is also a nuisance. So for special reasons, you can use a hyphen to easily differentiate and register, not to use more.

summed up so much, the domain name on the impact of SEO can be small, key or webmaster are eyes choose a good. SEO is a long process, the domain name can only be given at the beginning of the webmaster to add points, the road behind the long, walk well every step to walk a good whole process. This article by the Hua Ding stationmaster small love to share, welcome friends to shoot the brick discussion, reprint please indicate the source www.china-huading.cn, next continue Oh.