Detailed analysis of all links in the primary link strategy and analysis of the return on time investment

Absrtact: As a webmaster, you may already know that the outside chain (the external source of the reverse link) is the most important to search engine rankings. Unfortunately, many online marketers often foolish lost watermelons while chasing links. The following are all the loops in the primary link policy

As a webmaster, you may already know that the outside chain (backlinks from external sources) is the most important to search engine rankings. Unfortunately, many online marketers often foolish lost watermelons while chasing links.

Here is a detailed analysis of all the links in the primary link strategy and an analysis of the return on time investment, in addition to those that may incur search engine penalties.

1. Internal links

The inner chain appears in the website itself, and provides to stationmaster two main advantages:

can help search engines find new content in reptiles.

Be able to pass PR and keep weight in the internal level of the website.

Cost/benefit: The inner chain is like a hand-reached fruit but is often overlooked by the webmaster. The most effective inner chain is a seamless appearance in the article, not navigation, not a large pile of content at the bottom.

Penalty risk Level: none

2, SEO Directory

Overall, the network directory is like the telephone book on the internet, no correlation, no rankings, no human input.

Cost/benefit: In addition to Yahoo and DMOZ, catalogs are a huge waste of time and resources. They are essentially paid links that pass the rankings. I have done in several domain name SEO catalog test, the result is a little surprised. Three test sites did not promote rankings, two from the first fell to the third page.

Penalty risk Rating: Medium/high

3, Comments link

The concept is simple, isn't it? Find a bunch of related articles or blogs and start posting a link to the keyword embedded in the anchor text.

Cost/benefit: This is no longer effective in raising rankings. Most blogs are variants of WordPress or Blogspot, where the comment link has been set to "nofollow" by default, meaning that your site will not be passed the link weight. Simply put, it's not worth wasting time.

Penalty risk level: medium. See where your links are and many links can put you down. Deleting a link in a comment is not a big problem, and mixing some anchor text in the "name" column is a spam signal.

4. Paid Links/Sponsorship articles (is this a soft article?) ）

Paid links are the most common form of traditional link building. The process is to find potential link customers and then pay them for dofollow links with anchor text.

Cost/benefit: I don't agree with paid links, which violates the Google Webmaster guidelines, but it can be the most effective way to link building.

Penalty risk level: vary by station. Using a paid link is like sending a "k me" signal to Google. Whether they punish your site or not, the paid-link network is often exposed, and their links are severely reduced (or removed from the index). If you are in this situation, you should consider a new job.

5. Gov and. edu extensions

Very simple, these are the links in the gold, can help your Web page or site in the target keyword rankings have a huge impact.

Cost/benefit: I do not recommend trying to coordinate in getting this link up. Political relationship is a long way to focus on getting these links in time is not the best use of these resources.

Penalty risk Level: none

6. Social media

Links are easy to spread through channels such as Twitter, Facebook and YouTube. However, these links are nofllow.

Cost/benefit: Although these links will not pass the PR, but the additional effect is also great. A powerful tweet can generate a lot of high quality chains via the blogosphere, which will deliver PR. If your site suddenly adds a lot of external chains, Google will be more active in monitoring all the possibilities, and these social signals will be powerful evidence.

Penalty risk level: none. As long as you don't turn your Twitter account into a zombie (not a long time, and a lot of junk links).

7. Link Bait

Generate import links by creating attractive content and tools.

Cost/benefit: Link Bait is one of the most important long-term effective strategies for creating high-weighted domain names in search engines. Link Bait famous examples include "Chick Waiter" (an ad), Radio Commander (Radiohead, an English band) remix, and Office Max's "Elf Yourself" (A funny dance video). When making link bait, follow a simple rule: let your content be what the audience wants to share with others.

Penalty risk level: none. In fact, Google's Matt Cutts encouraged the use of link bait.

8. Newsletter Link

Use a news release site such as PR Web or PR Newswire to get an import link.

Cost/benefit: This strategy is good, as long as news articles are valid. If done well, the manuscript will get a high quality chain from the famous news sources. Tip: Be sure to link to the relevant pages within the site.

Penalty risk level: none.

9. Reciprocal Links

My inbox often receives a large number of endless requests for Interchange link webmaster Mail. Make it clear: Creating a http://www.example.com/link.html page has no effect on your rankings. Google will discount these outbound links and reduce the weight of the chain.

Cost/benefit: Do not use this strategy, do not play that fool's game: quickly cancel the other side of the link, as if the other side made a one-way link. This is another kind of garbage signal that won't let you go far. Instead, develop relationships with other savvy webmasters and swap links between pages that have relevant semantics. News portals often use this collaborative transaction.

Penalty risk Rating: Low

Remember, link building is a growing process. One reason to like the link bait is because it's fun and creative. Find something you're happy to create and use it as a way to import links. This way, link building becomes a part of your daily life, not an unrealistic marketing solution.

Longnan: Search Engine Watch (SEW)