Detailed analysis of the first failed web site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

July 7, 10 night was destined to be an extraordinary night, that night I turned off my first website. In making this decision, I was very contradictory, but finally I feel that the end of the website, the official operation of last year, August 29, this year's July 7 closed, my site has not yet had the age of the premature death. After a bitter experience, I summed up some of the reasons for the failure of the station. Now do a Dan pharmaceutical network promotion work, this site to do more successful, so here and this site to do some comparison, easy to compare.

First, the Domain name choice.

I began to study the development of the site from September 08, during the various reasons and processes I have written in many previous articles, here is no longer wordy. 09 April I decided to run a website myself, at that time did not want to use the ready-made version, but chose to develop their own, because it is helpful to improve the technology, so I always suggest that those who do the development of their own website to run the development of their own, this is very helpful to improve technology.

At that time I want to do the theme of the site is to school just built a community "Emerald City" as the theme, so the domain name on the choice of feicuich.com, the target group of course is our school students, I want to make my site into a school within the Exchange site. But later did a survey found not reliable, so want to change a theme, think for a long time after decided to do with CSDN the same technical Exchange site, because I was learning technology, encountered problems can be summed up after the original article, but the domain name bought Ah! Reluctant to waste, not to mention the site has not made money, How can you rest assured of a big investment? So I gave my new station a very awkward name "not push."

From the beginning I was wrong, the site did not plan well, failure is a matter of sooner or later, so the personal webmaster in doing the station must set a good theme, then good to choose a good domain name, a number of domain name is very important, convenient for visitors to remember your site, the theme will not be changed, or I like to take a very far-fetched name is very undesirable.

The company I'm doing now has a clear location on the site's domain name and subject matter. Because the company called a Dan software company, so in the development of the site called a Dan Medicine network, and the choice of domain name is to take the first letter of each Chinese pinyin, so that is convenient for visitors to memory and facilitate visitors to enter the Web site, So a successful website good domain name is very important.

Second, the user viscosity is not high.

Just started to buy this domain name when my topic positioning is wrong, and later in the commutation of the technical article when I was wrong. At that time I was trying to learn the technology side of the summary to write the original article, this idea is desirable, and later in practice to prove that I was right, want to write some of the problems encountered in the development process of the solution have been well included and a lot of traffic. Because it is a personal experience, so there is understanding, write is also very detailed, so later in the writing experience to share I have always stressed webmaster friends do stand must do their own familiar with the industry, so as to find articles easy, and then write original and False original article is also easy, not all the content is copied sticky paste.

But I ignored the user's interaction, to me to browse the visitors are search over, read the go, the next time to search. They do not pay attention to the whole of the station, but only the content of their search. I have looked at the site traffic statistics, basically all of the one-time visitors, very few repeat, originally I want to let them to me to register and then publish the article, but the last article all depend on me to do, a person's energy is limited after all!

Compare now do this website, a dan medicine net in member this aspect to do very well, certainly it some congenital superiority. The boss used to be engaged in medicine, have a certain customer base, and the pharmaceutical market is very understanding, know the needs of users, so targeted the development of some functions, convenient for many pharmaceutical companies to publish and manage the investment information. And the boss also did Baidu promotion, as long as the importation of "medical network" can find him, which brings traffic is also a great help. The company also set up a editorial office every day 5, 6 people update the site information, convenient search engine collection, such a site how can not good! Company to do the site is relatively easy, and the investment is also relatively large, and the individual to do the site is impossible to set up the editorial office, everything to their own, so increasing user viscosity is very important , so that visitors will be willing to collect your site, and in your website registered members to publish information, so not only the content of the site more, but also relaxed. But how can you increase the user's viscosity? Compared to the failure of their website and a Dan medical network and other more successful sites after the personal feel can be from these two convenient to start:

1. If it is to do the entertainment site, the content of the site to be new, popular to enough.

The website has the bright spot to attract the visitor, in order to allow visitors to stay to see more than a few eyes, and would like to share their novelty, which is good for entertaining site estimates, but the upfront content or to add their own, and to find something bright, this may be a very long process.

More popular registered people naturally more, after all, the Chinese people like to booing, like to go to a lot of places to run. But this is not in contradiction with the present, it is because there is no popularity to do popular, some people do not have to do.

2, professional industry website can develop some features.

In half a year to do the station and half a year of development process I found that the trend of Web site development is and b/s structure system integration. Simply browsing the web and simple popular features can not meet the needs of everyone, people need is the characteristics of targeted functions as well as internal office. The stronger the function, the better, the people are lazy, you can give him the service of the self can he not want to come to you? This is my personal view, but also the direction of my efforts.

Third, the page is too ugly.

Visit my Site friends may feel that my site is ugly, because it is not to do art, so the plane problem deal with the bad, a beautiful page can system visitors, the same ugly page can scare away visitors. So the friends in the website must be done before the art, it is best to find a professional art friend to help, I was no such friend just had to do.

Comprehensive above three points is I to do the station failure some analysis, hoped that just does the station or wants to do the station friend to have the reference. Write so much first, later have a new thinking again write, more original article please pay attention to.

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