Detailed "Entertainment treasure": The record of the Internet investment and insurance products

21st Century Economic Report March 26, Alibaba joined the Chinese longevity, launched an investment in the cultural industry of the Internet insurance products, through the mobile phone Taobao "Entertainment treasure" platform for sale.

It is understood that the Internet insurance products investment projects are the director of Guo, Yang and other people starring in the film "Small Times 3", "Small times 4", Feng Shao, Dou and other people starring, according to the famous best-selling novel film "Wolf Totem", Sun Zhou Director, Baoqiang, small Shenyang starring 3D fantasy comedy "Illegal Operation"; The world's first star theme of the big social game "School of Magic Fan." Total investment of 73 million yuan.

Guohua Life Insurance people confirmed that this product belongs to the Internet investment and insurance products, and the relevant departments in the CIRC to complete the record.

It is noteworthy that this product subscription starting point is 100 yuan, the expected return of 7%. The Chinese life of the people explained that the reason for the investment threshold reduced to 100 yuan, mainly the risk products are not guaranteed Pausi, taking into account the film culture industry investment risks, so by reducing the product investment threshold to help investors avoid risk. Moreover, the maximum purchase amount per person of this product shall not exceed 1000 yuan.

However, compared to the major investment in stocks and bonds, the main investment in four film projects in the Internet risk products, its operational compliance, investment risk is much concerned about.

Guohua life People said that, prior to the nine ministries and regulations issued by the CIRC on financial support for the revitalization of Cultural industries and development and prosperity of the guidance, the insurance industry to actively cultivate and develop the cultural industry insurance market, vigorously develop services for the development of cultural industry insurance products, to play the insurance support for the development of cultural industry financing function. This time, Guohua life through the mobile phone Taobao "Entertainment treasure" platform for the sale of this internet risk products, the premium is not directly invested in these four film projects, but by other means of legal compliance to invest, but the above people on the basis of trade secrets, did not disclose the specific mode of operation.

21st century economic reporter from other channels to find out that, considering the relevant insurance funds investment policy, the investment model is not likely to be in the form of equity investment, debt planning and other means of investment operations, the most likely mode of operation is through a trust company or a capital management companies to invest in the above-mentioned cultural products trust products, The insurance funds raised are then invested in the trust product and eventually the film is turned into.

Industry analyst, for Ali, this mode of operation can attract investors ' investment through the entertainment treasure to help the film issuer raise money, on the other hand, consumers will pay more attention to these films after they invest in the product, and to some extent, every investor who invests the product will become the "producer" of the Mass, In order to achieve the desired benefits, they will consciously or unconsciously help promote the film in various ways. The product stipulates that each person's investment can not exceed 1000 yuan, if the total amount of 73 million yuan of entertainment sold all, theoretically there are at least 73,000 public communicators.

The reporter learned that the above 4 film projects of 73 million yuan investment, is the Internet investment insurance products, the first payment, do not rule out the future participation of new film investment projects, this product will also launch a new fund-raising.

The Internet Risk product clause also stipulates that the applicant within 1 years to receive or refund the charge of 3% of the handling fee, 1 years back insurance fees. (Edit Machun)