Detailed "Journey 2" fair mode giant Network president Liu Wei interview

Source: Internet
Author: User
Keywords A journey an interview
At the end of March this year, giant network held a conference in Shanghai, High-profile announced that "Journey 2" began to be closed to the outside world for the first time to open "fair game mode" details.  "Fair game Mode" by the Giants known as the third generation of business model to be respected, in the prop charging mode of the contradictions between users and manufacturers increasingly fierce today, nature has been the general attention of the whole industry. Just like 5 years ago Shi Yuzhu will be the concept of prop charges into domestic games, the outside of the "Journey 2" of the fair Game model also has a considerable number of questions. Can "Journey 2" be as promised as the Giants, and let the pay and free two seemingly incompatible groups are satisfied? To what extent can the new business model be fair?  Holding such a question, NetEase game channel reporter interviewed the giant network President Liu Wei, the following is a summary of the interview content: "Journey 2" now free and pay the proportion of users? "Journey 2" is the most free player who does not spend money. Previously in the "journey" of the proportion of paid users is 8%, the current "Journey 2" compared to the "journey," the proportion almost doubled.  From 92% already to 84%. Guixe in the press conference said "Journey 2" can not afford to play the very cool, then the renminbi players how to do, they will not feel bad? (Note: Guixe, Journey 2 producer) I agree with the learning front, in fact, this is a balanced problem, from the point of view of the game design is the degree of certainty, I hope that the renminbi players in our game is the Glory to drive him, such as a group of people around him, these people are his boss, he spent money is not to bully others,  It's a big change to get someone else to recognize him.  How to control the balance between virtual currency and tradable props to avoid inflation? For the above problems we have been working hard to solve this problem there are two ways, one is to set the expiration period of items, the second is to let players have the money to upgrade. We prefer the second chapter, the use of market means to mediate, control the issue of currency rights, through a "pool" model for dynamic balance, the official does not intervene. "Journey 2" ARPU value will be more stable, we will not be pulled up.  Today's players are very smart and irrational operators will eventually pay the price.  What means to resist playing gold studios and protect the game experience of ordinary players from being affected? Dozen Gold Company's question many people are asking, may say that this piece involves a numerical value, we will analyze the player behavior, this piece we have repeatedly studied adjusts for 7 months, controls this numerical value is very important, in the middle involves 34 variables. In addition, "Journey 2" game has the limit of physical values. Most of the items that can be traded, including the output of the game currency, require physical exertion.  We will strictly control the gold studio, to prevent them from hurting people who do not spend money, so that no money players can really benefit from the game.  What does the giant think of all the unofficial virtual trading platforms? First, "Journey 2" is a very encouraging player to trade."Journey 2" the economic system needs more money in the game of liquidity. In the planning, we put the props split is very loose, very fine, we 1 yuan more than a few things, the value of 100 dollars of preparation, split into 100 to trade, players need to deal with 100 times, is very cumbersome things, players will not choose offline trading.  At the same time, we plan to establish cooperation with third parties to establish a more convenient trading platform, will help us to greatly improve the user experience, so that the players to trade more convenient and more secure.  The virtual trade is facing more and more policy regulation, will the fair game model have the risk of violating the rules? The concept of two "deals" is not the same. "Journey 2" is the transaction of the game, is the game currency in the game in circulation, the player by playing strange, do the task can get the game currency, not necessarily to spend money to obtain, does not involve the transformation of the link. Prior to the relevant provisions of the transaction involved in the cash link.  We are not at risk in this respect.  Giants now pay more attention to the "Journey 2" which aspects of the data, the introduction of fair game mode and these data have what connection? From the big direction, we are more concerned about the loss rate of players and the game's praise degree.  Everything we do is to make more non-paying players satisfied, let them experience simple happiness in the game, sense of honor and be able to make friends, only let these players stay in the game to allow more players to join in order to promote the development of the game. Guixe in the press conference said that even if ARPU down, as long as the user's trading volume enough, the revenue will be assured that there is no specific trading volume standards, how to maintain? (Note: ARPU, average per user income) I think a good game economy system, the players naturally have a lot of transaction demand, this transaction should be prosperous and win. Trading volumes are naturally maintained within a relatively healthy range and are gradually growing. On the current "Journey 2" data, to a large area of all servers added together statistics, the average online there are more than 20,000 people, active users multiplied by came metering, 80,000 people. How big is the average daily volume of 80,000 people? We have counted 400,000 times. Imagine an average person trading five times a day, which I think is no problem.  Do the game, if you can provide a fair, happy game environment, so that players have fun, revenue issues do not worry too much.  Shi Yuzhu last year had proposed "small profits but quick turnover" concept, is it possible to understand the future will rely on more micro-charges to make up for ARPU? We will not do a deliberate consumption guide, or the player to the market. In fact, you know who is the most willing to spend money on journey 2? Businessman. In a variety of online games businessmen are able to make money, we have the opportunity to make money open to them, but they will first consumption, to pay the non-paying players, and then resell to the willing to pay the players to sell. As in the real world, market tools have helped the economic system flourish, benefiting more players who don't spend money. (Edit/Xu Mingming)
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