Detailed requirements for optimization of the enterprise in website optimization

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Earlier wrote a simple for the "Enterprise Web site optimization, in the end to optimize what?" "article, talk about are ideas, no specific details, may be a lot of friends do not know how to do the specific, today to talk about the specific three plates of some of the details of thinking, Today I would like to introduce you to some of the ideas of enterprise optimization.

First look at some of the requirements of enterprise optimization:

For their own enterprises, enterprises need to increase passenger flow to form more orders to transform, then the direction of optimization is to engage in traffic, improve order transformation.

The main direction we know, there are two aspects:

1, engage in flow

We see "engage in traffic" these three words may have nodded big, because know and want to go how to do is actually two concepts, we subdivide again, because any problem the finer, the easier to fix.

First, we consider a few questions:

First question: Where does the search traffic come from?

Answer: Because is for SEO, so can only be search over, keyword search traffic.

Second question: What affects keyword search traffic?

Answer: Keyword search volume, the number of keywords, keyword ranking location, web links in the search results of the attraction (ie click)

So next, we're going to take care of two pieces:

A, the flow rate of the promotion

Do as much as possible with the keyword of search quantity

Do as many key words as possible.

Top of the list as far as possible, 1-3 best

The title and content of the Web page is the key to attracting the searcher's clicks.

B, accurate flow gain

On the basis of a, we want to optimize the next step is to choose as much as possible to directly bring customers the key words, that is, we say that the precise flow, these needs for the industry's understanding of the accumulation of customers a large number of inquiries, such as the key words in favor of the application, special models or

2. Improve Order transformation

To improve the order transformation, in fact, is to cultivate internal strength, iron itself hard, in order to refine the hundred steelmaking, concrete has the following ideas:

A, source control flow quality

In the 1th step if doing well, basically the quality of the flow has a great improvement, which is very helpful to improve the order transformation, the source control, in order to be more effective.

B, the station to guide customer consultation

Station about, online customer service, contact, telephone and other communication tools, must be as conspicuous as possible, so that your customers relaxed and happy contact you.

Some customers may not have high intentions, then we need to use text, pictures, video, or other small means to guide customers online consultation, each consultation is a transformation.

C. Proficiency of business personnel

Many companies for the training of business people do not, for the customer's professional problems can not be solved, customers easily lost. So the business staff must learn good product knowledge, such as materials, applications, usually customers under orders must master the product data, customer care of the goods, prices and so on, rapid response is a key to the deal, these are done, orders want to stop is not easy.

This article reproduced from a search forum: http://www.seowz.org/, industrial products sales and promotion of the first platform! There are corporate web site issues to discuss exchanges.