Detailed steps for optimizing a new site

Today I would like to tell you more about how the new website is optimized? Below is the detailed steps to optimize the new station!

The impact of domain name and host service provider on SEO

Domain name and host is the basis of the site, choose a good domain name and host is also the first step of search engine optimization.

1 choice of domain name:

Shared IP, for the site is to reduce the cost, but for the search engine is a certain risk: the shared host of its
If his website is punished by search engines, it will more or less affect our website;
Line penalty, then all the sites under the IP will be implicated, so that the ranking of these sites down or in search engines are
Clear。

Take the principle of domain name, in addition to user-friendly access, for search engines, but also related to the domain name contains key
Word of the question. For the suffix of the domain name, for the Chinese site to represent the Chinese domain. CN and. Com.cn No regional
. com has certain advantages.

SEO Suggestions and practices for domain names:

1: If it is e-wen site, it is necessary to use the keyword as the name of the domain name, Baidu to pinyin for the best, Baidu recommended on the number of
The beginning of the word, this decision with pinyin digital unspoken rules, but the weight is not high, the domain name of the most ideal is org, but
If it is a company, it is recommended to use COM. The suggestion is a number or 3-5-letter composition.

2 The choice of service provider:

The host has a great impact on search engine rankings. When looking for a host provider, you must not only consider the price, if more
The time to submit a website to Google, but Google has not been indexed, which may be the site of the server
The problem, so when choosing a server, be careful: do not use a free host; Select a reputable host provider
。

If you want to transfer the host service for your site, find a good service provider before canceling your existing service provider.

SEO Recommendations for the server:

If it is a large website, suggest that you buy a server or buy a VPS host, reduce the spam site on the server
The impact of space to stability, more than 1 days of space can not open the situation cannot appear. Check the site on the server for Ann
Full sex. cannot be the same server as the site and the sensitive site by K.

Second, the core of SEO: keyword strategy

According to the potential customers and Target customers found in the search engine site input words, produced a keyword
(keywords) concept, it is the core of SEO optimization.

1 keyword Selection

First to determine the core keywords, and then around the core keywords to arrange the combination of keyword groups or phrases, for
Enterprises and businesses, the core keywords is their business scope, such as products/services, industry positioning, as well as enterprise
Name and brand name. Tips for choosing Keywords: stand on the user's point of view; Expand the keyword into a series of words
Group and short sentences; Do multiple permutations and combinations; do not use keywords that are too generic; Use your brand to do keywords; review
Keywords used by competitors; don't use keywords unrelated to your site.

Be sure to control the number of keywords, not more than 3 keywords in a page, all content should be around these
Keyword to ensure that the keyword density is reasonable. Search engines also think the theme of the page is clear. If you determine
There are a large number of keyword rendering, can be written to spread out to other pages and targeted optimization, so that these pages also have "
Door-page "effect. This is also the home page and the keywords often have to distinguish between the reasons.

SEO Recommendations for Keywords:

1: Select the keyword, because it is a new site, to choose the word competition is not strong, the above appears in the words are highly competitive
Words, it is recommended to do long tail words, such as the driving route into (region) + keywords

2: New station proposed with Baidu Price to do rankings, so that the effect will be better

2 keyword Density

After you have identified your keywords, you need to appear in the appropriate place on the page. Keywords in the page
The current frequency is called the keyword density (keywords densicy), which is a page that takes up all the text in the page
Word ratio, the index of Search engine optimization plays an important role, the keyword density is generally in 3%-15% timely.

3 keyword Distribution

A the title and meta tags in the page code (keywords and descriptions)

such as: City * Yang seo code

* Yang seo|* Yang Web site to promote |* Yang website optimization-* Yang puzzle seo team

b The most attractive place for Chinese web pages

The content of the Web page should be appropriate to the occurrence of keywords, and have a "focus, the intention to follow the user's reading habits of the excellent
First position. From top to bottom, from left to right, it becomes the key distribution position, including the top of the page, the left, the title
, in the first 200 words within the text, in these places the keyword is very helpful in ranking.

Can do keyword movement at the top

C Hyperlink Text (anchor text)

In addition to the conscious use of keywords in navigation, sitemap, anchor text, you can also artificially increase the hyperlink text.
Internal optimization reasonable, in the content page plus other page connection

d) Header Label

The text between the body label. Search engines pay more attention to the text in the title. With the
Bold text is often the place where keywords appear. Too many times. It's best not to use it.

e) Figure Alt Property

Search engine can not crawl pictures, so when the page is produced in the picture alt attribute keyword is to search
A good way to be friendly, it will try to picture and keyword content consistent, strong and ranked.

Third, search engine friendly Web page production

1 directory Structure and URL

A URL is a Uniform resource location, which is the URL and path of each Web page. The directory structure of the website file directly embodies the URL, clear
Short directory structure and specification naming, not only benefit the user's experience and website dissemination, but also search engine friendly
Experience。

A) directory hierarchy

For small sites, subdirectories have only one layer, such as http://www.*****.com/dirl1/page.html,
Www.****.com is the domain name, Dirl is a directory name, page is the filename, for search engines, this kind of Jane
Single directory structure is the most ideal, that is, flat structure (flat)

For large-scale sites, often need two to three levels of subdirectories, such as: http://www.******com/dirl1/
Dirl2/dirl3/page.html, search engines will still crawl to level two three subdirectory.

b Directory and file naming

Based on the principle of ubiquitous keyword, you can use the keyword in the directory and file name, if the keyword group, to use the link
Connectors separate "-"

c) the shorter the URL the better

2) Navigation structure

Website navigation is a generic term to guide users to visit the site's columns, menus, online help, layout structure, etc.
The main function is to guide users to access the content of the Web site, is to evaluate the professional degree of Web pages, availability of important indicators.
At the same time to the search engine can produce a lot of prompt effect.

A The main navigation clear eye-catching:

Main navigation is generally reflected as a level of directory, through their users and spider programs can be in-depth look at layers

The main content of the website. Therefore, the main section of the site is necessary in the first screen eye-catching position embodiment, and it is best to use text links and
Not a picture link.

B "breadcrumbs" path

The so-called bread crumbs is the metaphor of the user through the main navigation to reach the target page of the path hint in the process, so that users understand
The site location of the user, not "lost", and easy to return to the superior page and starting point. Each column in the path is the most
All right, add links. There is no detailed path source, at least in each of the child pages also have the hint back to the homepage of the link. Package
A link to the logo of the page.

c) Home Highlights important content

In addition to the home directory, you should also include important content in the secondary directory as a link to the home page and other pages
Now, to highlight the focus. This is a great help for the page level (Pagepank).

D Use Sitemap

Site Map is a tool to assist navigation, the site map design, layout must be concise, all the links are marked
Quasi HTML text, easy to be crushed by spiders, easy to find important pages (important pages include: Main Page, Master
To the category page, help page, contact information page, and so on, the most important thing is that each page should be wind-induced site
Links to Maps.

3 Frame Structure

The frame structure, frame structure, is a piece of a Web page that is fixed, and other parts of the information can be
Scroll bar up and down to move the display, such as the left menu fixed, body information can be moved, or the top of the navigation and logo part
Fixed, other parts of the information moved up and down.

The superiority of the frame-type website is embodied in the overall consistency of the website and the convenience of updating. The frame structure enables the Web site's dimension
It becomes easier to protect. Using the frame structure, you must use the "nofames" tag in your code to optimize the
The Nofames label is viewed as the home page of an ordinary text content that is included in the area
Links to frame and descriptive text with keywords, and keyword text in areas outside the frame.
This allows search engines to correctly index information within the framework.

Another method is to use the IFRAME, the internal chain framework technology to avoid the inconvenience caused by frame. An IFRAME is equivalent to a master
The Browse window is embedded with a child window and the contents are automatically opened. An IFRAME can be embedded in either part of a Web page or
Define its size at any time, with the code: scrolling=xx,frameboder=x>

It is recommended that this mode be used sparingly, but to improve PR, we should use it flexibly.

The PR is GG to the website rank of a factor, GG to the site's ranking a large part depends on the PR quality of GG.

4 Image optimization

The core of image optimization is to increase the visible text description of search engines and to make sure the image quality
The amount of compressed image size.

Each image has an alt attribute, with a text representation and a keyword on the page in each attribute.

SEO suggested that the site head appears less pictures, suggest using title to do description, large image slice processing, to and the site
The alt style cannot be repeated with respect to the caption

5 The use of the table

The table is the most important layout of the page, if a page with a large length of text, you can divide it into several pages
, or you can insert a table

6 Page Weight Loss

Reduce the size of the paging file, you can speed up the loading of the page, normally a Web page size can be around 15k,
Best not to exceed 50k

Web Weight Loss Tool:
Http://*&^%%tdoc/net_opt.htm

7 website Layout

Recommended site layout mode with Div, a large number of optimized code, increase the speed of the site to open, SEO optimization also helps

Iv. Specific Optimizations

1 title and META tags

HTML text with an extension of. htm and. html is called a static page, and Meta is a meta flag for

Meta and title display in HTML

Title Title

...

2 Dynamic page optimization

Dynamic pages can be programmed into static pages or links to site maps and presented in a static directory. or for
The dynamic page creates a dedicated static entry page, links to the Dynamic entry page (gateway/entry), and then
Submit the static entry page to the search engine.

Five, SEO optimization of the key; Link strategy

1 Search Engine Classification catalogue

Search engine directory that is the search engine manual classification directory, landing an important category is the site after the completion of the important work.

Find out if a Web site is logged into several important directories:

2 High-quality Import Links

Link conditions: Sites related to or complementary to our website; Search engine directory links and joined web
Station directory links, PR value not less than 4 of the site, large traffic, high visibility, frequent updates of the site;
Websites with our keywords in the top three of the search engines, sites with little export links.

Ways to Link:

(1) into the background, click to open the "Site Configuration" under the "Link Management" tool bar

(2) In the edit box to the text you want to link, such as "City Matrix"

(3) Move the mouse, select just the four words, so that the white display (text background is blue) and then click on the
Link small icon.

(4) In the pop-up dialog box to fill in the URL to link,

(5) Select the link style, usually open a new window

(6) Submit changes to your Web page to see, the connection has been done.

3 Export links and internal links

A the export link is the site to the other site links, add some keywords related to the site of the industry or professional
Resource-type Web site links, not only enrich the content of the site, but also easy to leave a good impression on the search engine.

First page of the export link to control within 10. Better than 15 per page

B In addition to import export links, a site's pages also form a link, so that user-friendly access, but also conducive to search
Engine。

In addition, the formation of an SEO team, 1-2 people can. Specifically to find links, targeted to do internal optimization. Periodically publish with
Keyword link posts to the major forums to improve the display rate.