Detailed understanding of soft marketing details

Soft marketing in the market is very popular, the webmaster can not only rely on the soft text to obtain high-quality outside the chain, but also to achieve the purpose of information promotion, can be said to be both. and its scope of application is very extensive, whether it is the editor or promotion staff, master a certain article writing skills to their own work is very beneficial, the following is their own more than a year of writing and publishing experience.

1. Angle of entry

The key step in writing the article is to find the right approach to the problem, based on experience, the host article writing can be cut from four angles. First, the host's own characteristics, such as host prices, host performance, host services, such as the obvious advantages of starting. Second, the external environmental conditions of the host, such as the host of the http://www.aliyun.com/zixun/aggregation/18020.html "> brand awareness, market reputation and other aspects of the exposition." Third, the host of the service objects and uses, such as blog host, Electric business host, foreign trade host. Four, host users focus on the topic, such as Web site profitability, optimization of the station group and so on.

2. Source of material

Often write articles webmaster can find that the more extensive source of material is more conducive to their own creation, because the idea of brainstorming will be more comprehensive. I look for material from the forum, question and answer platform, peer website, news site four places to start. As we all know, the forum is the most popular place, but also the most reflective of the real needs of users of the position, in which to find the inspiration of article writing, question and answer platform is also so. and peer sites and news sites is a good place to expand their horizons, where you can stimulate their creative enthusiasm.

3. Editing skills

First of all, the article is written to consider keyword optimization. In the article title and the first paragraph will be optimized keyword, which can improve the user search volume. Secondly, the insertion of a representative holiday words, such as Christmas, New Year's day, such as the consumer more value of the festival can be inserted in the title of the article. Furthermore, the first paragraph of the article should not be too long to ensure that within four lines of words, and in the first paragraph point out the key content of the article, easy to browse the information to capture the promotion. In addition, according to the column set style of writing, information articles and tutorials are different styles of writing style.

4, the Promotion method

Edit the original article can be launched on its own website, such as search engine included, and then to other sites, so as to ensure the quality of their own site content, but also through external sites to obtain high-quality external links, the promotion is very beneficial. In addition, the external submission site selection, as far as possible to choose a high popularity of the site, such as Webmaster class articles can be A5, Chinaz delivery, as for the two types of sites have webmaster power network, knight Network, Grassroots Network, Wind Network, ws3o and other options. Of course, the delivery of successful articles can also be modified to publish to maintain the blog to go, such as Tianya blog is a good choice, a large number of Web site browsing.

SOURCE Junior Blog Http://blog.sina.com.cn/xiaochu12