Detailed version of the "Mayan Mobile phone network Plan": Market Analysis + website planning + promotion methods + Mobile online Shop Introduction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Maya Mobile phone network I printed about Sixteen-Seven pages, because the company did not approve my proposal, so all the plans published here, all rights reserved, please name Rongy qq:2826119

1, online mobile phone market analysis and advantages of the drawbacks

According to the China Internet Information Center CNNIC statistics, as of July 2007, our total number of netizens has reached 162 million. Just statistics, it is estimated that the actual will be more. Online shopping has been accepted by many netizens. There is a lot of demand for mobile phones under the net. With the large increase of our netizens, the netizen with certain consumption level will also increase correspondingly. Actually, the mobile website, is will be in the handset entity shop product display to the on-line. There are relatively many consumer groups online. Especially along with the internet grew up. The mobile phone market under the net does not need to say more. The size of the online mobile phone market is based on the number of online Internet access + can withstand consumer groups + online shopping to determine how many people. In this category, 20 to 40-year-old netizens occupy the majority.

Second: The advantages and disadvantages of mobile phone shop

1, advantages

(i) Low prices and cost. Network sales must be more competitive than traditional retail prices and costs, mainly for two reasons:

(1), the network sales operation cost is low, including the website space, the personnel, the advertisement, the management cost and so on.

(2) through the use of the Internet, the emerging productivity and advanced computer technology, network retailers can reduce customer relationship management, value-added services, such as the cost of the lowest (some even negligible, such as mobile phone performance consulting, some simple common quality problems of processing, etc.).

(b) Varieties: The traditional retailer's size, inventory and other basic constraints doomed their mobile phone varieties can not be as full as the network retailer. At present, China's market is selling about hundreds of mobile phones, and any traditional stores can not accommodate such a large number of mobile phones, even if its business size and size, but the inventory pressure (with the consequent loss of price) is that they can not afford. And the Internet's unbounded characteristics and "zero inventory" advantage, the decision to increase the sales of a mobile phone, the extra cost can be almost negligible.

(iii) Value-added services more and more value: With the increasing popularity of mobile phones, one machine has become a common phenomenon, mobile e-commerce sites and many SPS as a consumer to provide a picture of the download, which is also consumers from other channels can not obtain services, is compared with other SP vendors, Mobile E-commerce sites also have unparalleled advantages.

(1), mobile phone sites free of charge for value-added services (such as pictures, ringtones download) can bring consumers satisfactory application.

(2) can provide free downloading for customers who consume on the mobile phone, thus saving the cost for consumers.

(iv) More convenient purchase:

In the purchase of payment and receipt of goods, mobile phone network can provide bank remittance, online transfer, EMS delivery door-to-door payment and distribution services, consumers enjoy the convenience of orders, transfer, receiving the shopping experience. With the continuous reduction of bank transaction fees, the increasing popularity of online payment and the great improvement of distribution efficiency, mobile Business Network mode provides shopping services will be more and more convenient.

2, disadvantages

The disadvantage of the phone shop is that consumers can not directly see, touch the mobile phone. There is also a website has not formed credibility, online consumers may be suspicious of our site, wait-and-see attitude, afraid to sell the phone is not licensed, shoddy, two mobile phones and so on. We need to enhance our website's influence on the Internet. Let our quality and service to do our best. In fact, the best way is Word-of-mouth marketing. Guide consumers to shop on our website if they are satisfied with the entire process of buying the phone and receiving the phone. They may introduce their friends to our website for purchase.

2, mobile Web site planning and content

Mobile network Channel

Sales Channels (Purpose)

1, mobile phone variety (GSM mobile phone, Cnma mobile phone, dual-mode mobile phone).

2, mobile phone accessories.

3, Mobile Accessories

4, telephone, PHS

5, group buying activities

6, wholesale agent (mobile phone wholesale and agent business)

Mobile community (attracting and retaining users)

1, mobile news, mobile testing, mobile shopping guide and other content

2, mobile phone related necessary measures (such as mobile phone software, E-book download, etc.)

3, Mobile Forum (customer consultation and mobile phone user communication)

Other

Customer Convenience:

1, on the site to join the courier company's links to facilitate customers to inquire whether the phone to reach

2, set up online customer service, customer consultation questions to answer.

Increase the credibility of the site: the site to join the company's photos, videos and so on. Let the customer be assured of our website.

Activities：

Buy: Several mobile phone set for group buy mobile phones, price concessions. Must be 5 or 10 people to purchase a single order. This will increase sales.

Monthly specials: One or several mobile phones will be sold at ultra-low prices each month to attract customers

Festival activities: Some of the theme activities are held irregularly. On holidays or on special occasions, such as Valentine's Day, you can lead a customer to buy a couple's phone (two handsets at a time). Mother's Day, the Family purchase machine (filial piety parents) and so on

3, mobile network operation team

Website construction and Planning one person

Customer service, temporary need for 1 or 2 people, in the future, depending on the number of consultants increased

Add mobile data and update the price of the person who is not regularly

Art, 1 people

Finance, view to account one person

CONSIGNOR, for the time being. Increase in future depending on the order

4, Promotion mode

(1) Free consignment of tactics:

To play a mobile phone to sell the war

--Preface

Our mobile phone network can recruit enough affiliates to help sell online, and they can earn a profit on the difference. The mobile phone online consignment process is this: the agent in the personal or Taobao store to display our mobile products, if someone in the Affiliate shop to order the mobile phone, you can use the consignment price in our mobile phone online ordering. After our company received the payment, we can direct the mobile phone to the buyer's hands. An affiliate earns the difference between an affiliate price and their retail price.

What is tactics if we have 100 affiliates. There may be 50 people with high sales efficiency. If they can sell a mobile phone in one day, one months is 1500. Let's assume that the 50 and 20 others are inefficient. The remaining 30 people sold one person a day, one months is 900. We can recruit more affiliates to join our team to help us sell. The probability of effective membership is likely to be low, but under our vast tactics, this number will be quite large.

With regard to the price difference in each region, this is a problem if it is sold under the net. We counted the locations of the affiliates, but could not increase or reduce the price of the consignment. Because the affiliate in Guangzhou may also sell the handset to the customer who is in Shanghai. The network is different from the net, the coverage is wide, so, this does not seem to be a very big problem.

This is what I envisioned as our initial strategy. In fact, I was thinking that after we recruited an affiliate, we could cut down some of the less efficient affiliates. However, I think a little bit, tactics, is to have no threshold to recruit enough people to help us sell mobile phones. Whether they are efficient or inefficient, they may only sell one or 100 mobile phones in one months, but as long as more people join our team, more phones will be sold.

You can imagine that there are a lot of working people, they are unit staff, company employees, housewives, students and so on, they all may want to make money in their spare time, they are in the sale of our mobile phone. There are many people who are unemployed, unemployed, and they may be looking for lucrative projects on the web, and we can recommend them to join our consignment team.

Among these armies, we can differentiate our students and spread our sales channels on campus. The campus sales channel will set up a strict consignment system. Each school has an affiliate of 1-5 people depending on the size of the school. We will give them a certain amount of salary every month as a reward. Of course, most of the money they earn comes from sales commissions.

Maybe some consumers would like to get into our affiliate team to buy the phone at the price of the consignment, but if they buy it, we'll make it. Moreover, the number is also small.

Free consignment is only part of our mobile phone sales strategy. is a little bit of radiation from our mobile website to the nationwide construction of the online distribution network. In this case, our affiliate network will gradually expand, gradually occupy most of the online market.

Speaking of which, I came up with an article about how we sell them like this. Network bookstore baenesandboble.com launched Mybnlink plan, by netizens directly write e-mail to their friends, told them to go to the network bookstore to buy books or music CDs, and the introduction of the net users can get the purchase amount of 5% of cash feedback. This way is actually CPS advertising form. Personal to the website to get the promotion code, put on the website or recommend to others, if someone by clicking this URL code to buy goods, the system will automatically record down. Then the website will pay a certain commission to the individual. This kind of promotion way next we also can use.

Online consignment to find sources to sell wholesale home online: www.53daixiao.com

(2) Other promotional methods

The promotion of the website is to attract traffic, and then turn the traffic into sales. Finally, to retain customers, cultivate customer loyalty. Which runs through the three steps in the core is to create a website brand awareness, reputation and loyalty. Eventually become a mobile phone sales site leader.

One: Soft text advertising and hard advertising promotion

Soft Wen is for hard advertising, the reason is called Soft Wen's subtlety lies in a "soft" word, like cotton in the possession of needles, and not dew, grams of the enemy in the invisible. When you find that this is a soft article, you have been cold stare into the carefully designed "soft text ads" trap. What it pursues is a kind of breeze, the effect of the silent spread. As for the writing of soft text can be a matter of opinion, free play. Soft writing after the promotion is also the key, according to the survey using forum posts to promote the soft text is the best, can be published in such as Egou, such as buyers gathered forums or to have a certain impact of the industry Web site contributions.

To Baidu Bar, Yahoo Knowledge Hall, Sina Iask, Tianya question and answer type community, put forward some questions about the mobile phone, such as "Nokia 7500 mobile phone", "which website to buy a good phone" and so on, by the way listed on our mobile Web site. Lead potential consumers to buy mobile phones on our website.

In some websites and forums to buy monthly advertising promotion, such as "online buy mobile phone to Maya mobile network", the link to the ads to www.maya365.com.

Second: The use of Third-party information platform and mobile Phone Topic website Forum

The initial development of the site must be with other sites to cooperate, Exchange, on the one hand can improve their website traffic, on the other hand can improve the visibility and reputation of the site. There are several ways of cooperation, one is activity cooperation, such as their own site with other sites or forums to engage in promotional activities. One is: advertising cooperation, with other theme sites to achieve channel cooperation, such as a mobile phone network shopping channel. In short, cooperation is a very good way to develop a Web site, is a win-win model, is a kind of borrowing force behavior.

Three: CPS way to promote sales

CPS (Cost per Sales): Pay by transaction

CPS, mainly to join a number of advertising alliances, such as nine win, billion start, Yi days ad league and so on.

Personal site to the main advertising alliance to obtain promotional code, put on the site or recommend to others, if someone by clicking on the URL code to buy goods, the system will automatically record. Then the website will pay a certain commission to the individual.

Our Taobao store can go to Ali mother advertising trading platform by the transaction billing promotion. can also apply for Yahoo through the promotion

Four: Search engine marketing. Search engine optimization on the site, or search engine keyword bidding rankings, purchase keywords. For example, customers search the search engine "buy mobile phone", you will see our bid through the keyword promotion of the site. Then go to our website to complete the purchase.

5, on the network some famous mobile phone sales website Introduction

1, Beidou mobile phone network www.139shop.com

Beidou Mobile phone network is Asia's largest mobile E-commerce site, committed to the mobile phone and business-to-business business, to provide a sound e-commerce services. At present, the site registered users million, daily browsing volume of tens of millions, Alexa ranked highest in the world's No. 500 place. 2005, the consumer business in one month retail 50,000 units, 2006 Beidou mobile phone network total sales reached 480 million yuan

Beidou Mobile phone network is the first batch of China E-commerce Alliance launched units, Rong Deng 2004, 2005 Chinese commercial web site 100, in the authoritative organization of the annual appraisal and repeatedly won the "China's most popular website", "the most potential site" and so on.

By the Beidou mobile phone network and China Electronic Commerce Association co-sponsored the "China Mobile phone marketing e-commerce Development Conference", 2004 and 2005 successfully held two sessions, mobile phone industry and CCTV and other media attention, has become the mobile phone industry's annual event.

2, Hung Shun mobile phone network www.529buy.com

Hong-Shun mobile phone network is China's well-known large-scale communications industry e-commerce platform.

Hong-Shun mobile phone network in 1999 began the formal operation, during the three web site revision, the existing supermarkets, CDMA zones, information centers, smartphones, cell phone forums, message boards, campus zones, branch offices, join cooperation, such as multiple sub channels. To the latest mobile phone market information to guide consumers Rational purchase, mobile phone forum as the mobile phone players in the online communication positions, mobile phone maintenance as an additional service to solve the needs of users. site collection of knowledge, entertainment, service in one, all-round to provide users with fast service.

Hung-Shun mobile phone network focus on the major portals, professional web sites and a number of mobile phone production, national contractors cooperation. The current cooperation in the portal and professional media mainly include: Sina Network, 263 Network Group, TOM, China Network, Silicon Valley power, Pacific, Pole, Pcpop, it168, Ezit, TOMPDA, palm Pioneer, Pdafans and more than 30. Cooperation in the mobile phone brand production, national contractors are mainly: Nokia, Motorola, NEC, Sony Ericsson, Samsung, Dopod, Alcatel, Tcl and other 20 famous brands.

Over the past 6 years, Hung-shun mobile phone network focus on services and marketing combined to enhance customer demand. Thus achieved fruitful results: Web site daily browsing amount of breakthrough 3 million, E-commerce Monthly retail volume of more than 5,000, business-to-business wholesale cooperation sales volume of more than 8,000, in the industry has a good reputation, become a trusted user in the heart of the brand and upstream distributors good partners.

3,18900 Mobile phone network www.18900.com

18900 Mobile Network is a main business of personal communications products E-commerce site, is currently China's largest online mobile phone franchise website. The website has Sina, NetEase, Chinese net, outstanding, 263 and so on a number of E-commerce partners, is Motorola, Siemens, Mitsubishi, Lenovo, Cect and other mobile phone manufacturers designated Internet service providers, the scope of business radiation to 1572 cities nationwide.

NOTE: All reprint please specify (from the website: NET Business House www.53home.com author Rongy, and the text can not change a word, including punctuation marks, otherwise I will sue reprinted this article website)