Detailed webmaster How to shape the pet website around the user

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Nowadays people's living standard is increasing, besides satisfying food and clothing, we obviously want to pursue more quality life. Keeping pets has become a natural hot spot. Judging from the heat of the pet keyword, the pet industry has accumulated enough popularity, and the richness of the site is more solid than other industries, but it is embarrassing that the pet site industry has not achieved overall high traffic and high returns, and these phenomena are enough to prove that the pet site is only to do surface engineering, For the user's molding and their unity has not been implemented.

Users are the cornerstone of any industry development, I believe we all recognize this sentence, so from this point of view, we do pet station do not think about what the industry needs to change, others to use what kind of way to build stations and the current concern of the pet hotspot. We need to do is very simple, is based on the user to determine the direction of development through the user to shape the bridge of communication. So for users, we have to have what specific thinking?

First, we have to establish a pet site audience, that is, what people like to keep a pet thing? There are a lot of pets now, even if I do now the Tibetan Mastiff website, can not be completely accurate by age level division, after all, from the practical point of view, the personal site can not be all of these resources. So the core of the site to determine good, such as my personal site, the main visitors are 30-35 years old this age, so about page design, I can not use the youth, fashion template, but should use some stable, the atmosphere of the material. The corresponding search keyword can not stay in what the Tibetan mastiff cute and so on, but there should be more consideration, such as which kind of Tibetan mastiff ferocious domineering, how to carry out the breeding of Tibetan mastiff and so on, this is through the establishment of user groups to tell our own. So when making a pet stand, we first have to determine who is the audience of good sites?

Second, to determine the core users, we have to establish the focus of the development of the website. Any website must have the center of gravity, otherwise it is difficult to find its own position in the competitive internet. As I said earlier, the core user of my personal website is about 30 years old, and their pets are not in order to resolve loneliness so simple, there are many other reasons, such as housekeeping guard, scenes, curiosity and so on, so, for such a reality, I suggest you can like me, more in the site to put some Tibetan mastiff film and television , exhibitions, deals and breeding information, which can directly let the core users find what they need, thereby reducing the site's bounce rate. And these four plates are also the most important thing we do now, because we can't just think of some high-quality content to the user, users will buy, only let them see what they want to see.

Third, we should reasonably develop the column of the website. After all, different users will have different needs, even the same age, the focus of attention is not the same. So do these needs are the development of pet sites, if your pet site visits the main crowd is the elderly, then I think the elderly like the quiet, we can in the site of the column specifically to open up the elderly like the quiet column, add some memory elements in the column, such as orange background, fresh pet pictures, If your site is the majority of young people, then the theme of the site will be more of the current hot elements, of course, everything to start from the actual. My own website will be very cautious in this respect, even now the site is only 9 columns, which is the main breeding trade, exhibitions and topics, three levels completed the user tamping, training and transformation of the role, of course, this is only my personal example, we still have to be more according to their own situation to adjust.

Four, we want to have a reasonable exchange with the pet, only the exchange can be enough to understand the inadequacy of their own website in this respect I have the right to speak. Now do the site from nobody to now traffic breaking hundred, to tell the truth by not the so-called search rankings but a heart-to-heart communication, in doing the site, I will go to create a QQ group, every day in the inside with the favorite Tibetan mastiff friends to carry out friendly exchanges, and then take out their own site to ask them advice, At the end of the dog friends under the advice in the revision of their own website, to find out their attention to the main points, although the site early ranking is not very ideal, but the site itself has strong stickiness, the daily IP is mostly vertical flow, which for me this part-time webmaster is enough. Of course, careful users will also see that I will set up a buyer show column, for is to let me communicate with everyone to communicate with each other, so that the user viscosity up, we do what all say.

Actually it seems to me that the development of the pet website is very simple, as long as through the analysis of different user groups, do a good job of different user services, and finally in a series of communication with pet users to create a common interest, then our site is valuable, desirable, is to meet the needs of everyone, to do this, The pet site was really successful. The above is Love Mastiff net http://www.9iao.com stationmaster own analysis, hope everybody many reprint, also please reprint the article to indicate the source, thank everybody's cooperation.