Detailed website Construction potential optimization work

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Site construction in order to take into account the search engine collection mechanism, the need to pay attention to the construction of a number of technical operational matters. Small knitting Wateryuer in the last week after listening to the Chinese 8u website construction Personnel lectures summed up the following points for your webmaster reference.

Program Optimization

The website construction program has many kinds, mainly has ASP, PHP, JSP, HTM, ASPX (. NET program, Dynamic Web site will involve the problem of the database, taking into account the likes of search engines, no matter what kind of program to do the station, the site's production is best to use div effect, as little as possible or do not use table format.

Code optimization

Web site in the production process to pay attention to some spider traps, is the search engine disadvantage technology, such as the common Flash animation, JS effect, frame, 301 jump, as well as dynamic URLs, are the search engine is not like the technology, the process of building a station should pay attention to the use of these technologies as little as possible, Be able to avoid using as much as possible.

Structural optimization

The structure of the website generally has two kinds of physical structure and link structure, the physical structure and link structure are divided into tree-like structure and flat structure, the general web site are tree-like structure, which is the search engine prefers the structural model, flat structure is generally relatively simple only a few simple pages of static web site will use the structure.

Sub-domain names and directory optimizations

Sub-domain name is the common two-level domain name, such as Bbs.admin5.com is the admin5.com of the subdomain, and Admin5.com/bbs is a directory under admin5.com. How does a Web site choose Word domain names and directories? Taking into account the weight of the main domain name, the initial site with the directory to do the site is relatively good, with the directory to do the site will increase the weight of the site's main domain name, this technology in the SEO industry is called the exhibition strategy. The new website uses the catalogue to make the website, you can focus on the weight of the site, such as the weight of the site has a certain degree of ascension after the two domain name, that is, the sub domain name, and then to disperse the weight of the site, this kind of domain name will soon inherit the weight of the site's main domain, get a good weight.

Do a good job of prohibiting the inclusion mechanism

Prohibit the inclusion of the mechanism is the site if there are some things do not want to search engine included, you can hide these content to not let search engines included. The prohibited method is to create a robots.txt file in the root directory of the Web site, you do not want to let search engine included information into this file, search engine to the site will first read this file does not need to be crawled information, and then crawl the site, this can reduce the workload of the search engine, the site's effective information included is very useful.

In addition, the nofollow tag is also a prohibited search engine included in the logo, if the site appears this tag, is to tell the search engine does not need to crawl the links on this page, this we exchange links when we must pay attention to, if the other party to add links when you added a nofollow label, Then the link you put on his website is an invalid link, it will not be read by the search engine.

Make 404 error pages

Website construction time to pass 404 error page to the root of the site, so if the site has a page error can be automatically jump to the site related pages, so as to reduce the bounce rate of the site.

Website Weight label Writing

The content of the site when adding the chain, the first time in the article when the target keyword to add bold links, search engines for the first occurrence of the keyword to be a very high weight.

The above by small series Wateryuer original, starting in A5 Webmaster Network, reproduced Please specify, and thank China 8u (www.8u.cn) Teacher fan lectures.