Detailed website Title writing

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Website title writing is to do SEO optimization work is an important step, but also a seoer basic skills. But the author in practice found that there are many Web site title is actually written are problematic, and even some practitioners for many years Seoer are still making mistakes. In this thesis, the author first enumerates the typical mistakes in the writing of the website title, and finally points out the principles that must be followed to write the website title.

One: Website Title writing typical error

1: Keyword Piling

For example, a home in Guangzhou to do the site as the main page, its title written as "Guangzhou Construction station | Guangzhou website | guangzhou website construction | Guangzhou website", this is a typical error, the reasons are two:

First of all, we should make it clear that in the process of website operation, SEO is only the process, and ultimately bring business and order is the purpose, and the key is the user's feelings. If the title of a corporate website is written like this will give people a very informal feeling, the user's feelings naturally go down, many potential business is lost. So for those small workshop-style site, such a writing may not have a small impact, but for the formal big business station is a must not.

Secondly, from the point of view of SEO, this kind of writing on the role of optimization is not. Basically, the current search engine segmentation technology has been very mature, highly repetitive keyword piling effect is not large, even have a reverse effect. Like above the title you write "Guangzhou Construction Station company, Rapid construction website service provider" on it, through participle has actually put several key keywords are included in the.

2: Put the company name on the front

If a company called XX, mainly to provide flower services, many enterprises want to write in any page title "XX Flower Company, ..." This form, this is another typical mistake.

For big companies, this is no problem, because the company's brand is their most valuable asset, but for small businesses, their brand has not yet been established, which is a waste of title, for the following reasons:

In title, generally the more left keyword weight is higher, the more to the right the second. For small businesses, the most important thing is not their company name or brand, but they want to promote the product or business, it is recommended not on any page title must add the company's name. Even if you want to add, it is recommended to add to the last side.

3: Excessive extraneous words appear

Website title Generally speaking, the first 25 words effect is the best, so it can be said that a word of the daughter, in which excessive extraneous words is a very regrettable wasteful behavior. For example, the title of a company's website is written "xx company, located in Guangzhou xx area, is the best xx service provider", which "located in Guangzhou xx area" Such information can be placed prominently in the homepage of the site can play a better guiding effect, if placed in the title is too waste space.

4: Chinese separator appears

In title, the segmentation of keywords is best to use English symbols, such as "|" or "-" or "_", so that the search engine participle will be more accurate. If the use of Chinese separator, search engine will use algorithm automatic segmentation, but the effect of no direct word to the good.

Second: The best effect of the website title writing principle

Principle 1: The most important keywords on the left

Principle 2: English separator using half-width state

Principle 3: minimizing meaningless words

Principle 4: Different pages of title can not be exactly the same, and the content of the Web page is consistent.

This article by Guangzhou seo:http://www.gzseo88.com original.