Details 9158 founder Fu

9158 is currently the largest video interactive community, nearly 8 years, online "nightclub" mode has been profitable. In order to seek greater development, 9158 have to go to the online KTV transformation.

9158 founder Fu

This is a belated article, the reason is hidden not hair, there are more reasons. But deep down inside, I still want to keep track of the old internet "veterans" stories that have disappeared.

Fu stared out of the window, he vomited a sigh of relief: Want to big, only transformation, this is 9158 life, also placed the hope of the future.

You may not know Fu's name, but if you are an old netizen, must have seen on the internet "Taiji Chain", also perhaps know Chen in a stationmaster place to buy kaixin.com domain name, and Cheng "true and False Happy" game story. The perpetrator behind this is Fu.

2012, YY listed, let the same "cock silk" of the 9158 also red over the day. This brings the aura of Fu, which has always been mysterious, and brings trouble.

In the past few months, Fu has been "pornographic website 9,158 years income 1 billion want to go public" such network "character" to hurt the brain: "Perhaps 5 years ago, 9158 also did the gray business of the edge, but today, 9158 has been ' off '." ”

Of course, this is not only the IDG, Sina Investment introduced, but also Fu want from a grassroots webmaster to the internet big guy attack ambition.

In the second half of last year, Fu dug to the original dance troupe Operators Long network of CFO began plotting 9158 of the listing, and 2013, for Fu, may be the reverse attack of the year.

Before the Ching Ming Festival this year, in Hangzhou, I finally met the legend has long Fu Zhengjun.

"Veteran" Entrepreneurship

Fu is a veteran of the domestic internet, Zhejiang Jin Chinese. Zhejiang University of Technology after graduation, Fu in the online bookstore, did the web search, and then with the Golden Chinese huajun like, do a webmaster (the latter founded the Huajun Software Park).

98, Fu met the well-known angel investor Feng Po, the Network alliance "Taiji chain" project to get the Feng Po 1 million dollars. Prior to that, Feng Po just invested in Zhidong's four-pass, and single-handedly set up a zhidong and ginger harvest, the establishment of Sina.

"Taiji Chain", do is traffic and network advertising business. In the early 2000 years of the domestic Internet development, brand advertising in the internet is still less investment, grassroots owners rely on each other to exchange their own site links formed alliances to obtain traffic. The alliance, then from the site's users click on the collection of meager profit. This is Fu in the development of the Internet, the opportunity to see earlier.

2001, the Internet bubble, IDG Xing Xiangdong in Hangzhou to find Fu, want to set up a good and "Tai Chi Chain" merger. And IDG, is also a good investment side. Because of the impact of the bubble, IDG's bid is 500,000 U.S. dollars, than the "Tai Chi Chain" Feng Po to the angel price of 1 million U.S. dollars is less than half, Fu feel not cost-effective.

But see afterwards, good yes sold to Jiangnan Spring, Fu also showed a regret, Fu to reporters recalled that this is his own missed a good business. From this can be seen, Fu character of frankness.

2005, left the Tai chi chain in Shanghai after a round of Fu, still can't help the idea of entrepreneurship. At this time, he has been with Shengdong East acquaintance long. At this time, Shengdong east of the Stranger community 51.com do hot, Fu heart straight tickle.

This year, in the United States, Facebook in the rapid jump in the fire, the domestic internet ushered in SNS, the WEB 2.0 trend. Wang's school, Chen a boat of 5Q, in the capital sector are blowing, and Tencent has vigorously promote the idea of QQ zone.

Fu think, at this time again cut acquaintance social already had no. and old friend Shengdong East 51.com is a stranger's text blog community, that oneself can cut off the video community of strangers?

Why "Wash white"?

At the end of 2005, Fu a 1.5 million dollar angel investment with a stranger video dating community project, and positioned the site in the "show field" model.

The so-called "show field" mode, is the line of "night club" mode to move to the line. Go to the line of the nightclub, enter the box to pay, and then have a beautiful girl to accompany singing, but also to pay tips. The same is true of the previous model 9158. The user enters the room, needs to pay, then sees the female performance, also may have the male "the cock silk" to buy the performer the fictitious gift, is also the line night club "the tip".

The current six rooms, 56 is similar, 40% of the anchor fee, 20% of the sales fee, there are 20% promotion fees, servers, and other platform revenue. With the Internet demographic dividend, four or five online users of the surge, "show field" model to Fu brought a lot of revenue. In the first business regret and have had the experience of the internet bubble, Fu is convinced that a concept is: whether to do the Internet business, or to do business, is the businesses, must make money.

But Fu didn't think it was a long time. In the previous mode, 9158 to pull their own girls to play on the platform, this piece of cost, energy is also larger. In addition, from the development of offline entities, "night club" although the high price of customers, but the scale is not up to KTV, and Fu want to cover more users; more even, Fu do not want to do a corner of the south of the webmaster, he hopes to make this business bigger, but bigger, it needs to be in the culture and responsibility of content filtering.

2007, IDG Xing Xiangdong to Hangzhou to find Fu, by virtue of the previous in the creation of Tai Chi chain and IDG have links, Fu got the IDG 5 million U.S. dollars investment. IDG optimistic about the pattern of strange video dating, at that time, IDG also invested in Chongqing, a similar concept of decibel network, founder Zhengli in a few years ago involved in yellow content into prison.

Perhaps also under the birth of IDG, Fu feel, 9158 to have a bigger future, must have to transform. The direction of the transition is from the online "nightclub", turned to the online KTV.

The difference, Fu, is that, first, interactivity is stronger, used to be a dick to see a beauty show, now is everyone sing together, together entertainment; second, online, KTV users more than nightclubs, now moved to the line, is the same truth; third, the business model has changed, before the user to the host to buy virtual gifts, The host can get a virtual gift to cash out, and now can't, and in order to limit the virtual gift in the station repeatedly traded without buying new virtual gifts, the platform limits the turnover point rate of 20% per transaction. This forms the ecological cycle in a closed-loop economic model. In 2010, 9158 users were close to 100 million.

9158 rural Siege of the city's play, and did not trigger the attention of Tencent, but Sina has a fancy. In 2010, with the help of Feng Po and IDG Resources, Sina invested 30 million U.S. dollars in 9158. This 30 million dollars includes 20 million dollars in cash, as well as a value of 10 million dollars for Sina UC. The reason is this price, Fu said, is because the earlier Sina acquisition UC is this price.

Sina's idea is that the UC and other types of video dating business to 9158来 operations. At present, 9158 of the business includes three, in addition to 9158 of its own products, but also has been renamed Sina Show UC, as well as a development of products including Sina Good voice mobile platform.

In China to do the internet business, to avoid Tencent, you have to start from the level four or five city, which Tencent does not see, or do not worry about the business. 2012, more play YY listing and Mo in Mobile Internet, has proved this rule. Fu that dick Silk + mobile Dating + video, which is intended to be listed in the United States this year, 9158来 said, are able to play out the cards.

Fu Zhengjun said, from the online "nightclub" to the online "KTV", 9158 of the gross profit margin has become lower, but the user base more, and more secure. According to one person familiar with the matter, the current 9158 has a yearly income of more than 300 million.