Details determine SEO success or failure

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As SEO everyone must be most concerned about their ranking, mood with the ups and downs of the ranking fluctuations. Can keep a main keyword ranking for more than six months, it can bring us a considerable profit. A good SEO should have a craftsman mentality, because we have a large number of SEO are operating in small and medium-sized sites, our hands are very limited resources, how to use limited resources to achieve their ideal ranking, which requires us to do a good job in every detail of the site, Spadger, spite is this truth. To what extent is the detail, let us illustrate.

One, the picture optimization processing.

For the majority of consumers on the Internet to buy products, the picture is the most direct way to understand the product, the product image of the site directly affects the quality of the product of the consumer's judgment, but we do picture optimization There are many misunderstandings, please divide the following aspects:

1. Add a large number of watermarks to the picture. Many webmasters are afraid of their own site images are copied by peers, add their own contact in the site or the company's logo, or a long Web site, the following figure:

A small picture of the tanker, printed on the Web site and telephone, but also on the home page, giving a very distrustful feeling. In fact, we can turn to think, if users want to download a picture, see you this watermark, will jump straight out. Think again if the competitor wants to steal your diagram, you are add again large watermark, he can remove clean, now to watermark software or PS can be realized. So we add a watermark in the picture is really superfluous.

2. The picture is not compressed. Now the camera's pixel is more and more high, the picture is more and more clear, of course, the space is also relatively large, in this speed, such as snail era, the opening speed of the site directly affected the user experience degree. So our pictures without affecting the picture effect, you can use page speed to compress, reduce the time to load the page.

Second, the bread Crumbs path optimization.

The role of breadcrumbs is like the navigation of a car, it can tell the user where they are in the site, but there are some sites do not have breadcrumbs path, or breadcrumbs path location is not correct, and some even on top of stacking keywords, which are very affecting the user experience degree. The following is a breadcrumbs path for an enterprise station:

I think the user can see the website of the vehicle navigation should be instantly confused. Originally breadcrumbs path is for the user to point the way, the result you do a lot of what the key words of tanker, give a person a very distrust feeling.

Third, the image of the company logo processing. A company logo picture must first clear, imagine if you even your company logo is not clear, then your customers will believe you this company? There are also company logo should be in the whole station have, and click on the logo can return to the home page, many people do not pay attention to one point, now like Jingdong, Suning easy to buy, Taobao and other these stations have this function.

Iv. optimization of boilerplate text.

Boilerplate text is refers to the site every page exists in the text, boilerplate text in our website can not be avoided, we only need to control a certain proportion can be. In general, two Web pages similar to more than 60%, the probability is relatively small, many small and medium-sized websites always like to learn major stations, the bottom of the site to do a lot of copyright information, or repeat the main navigation of the homepage, such as the following figure:

Site at the bottom of the navigation is actually a chicken, no one to click, and contact the same way, we should put the contact method in the more eye-catching position, and should not be placed at the bottom of the site. Personally suggest that the bottom of the site only leave a record number, because we have less content on the site itself, too much boilerplate text will increase the similarity of the page, thus affecting the collection of Web pages, the final ranking of the site has an impact.

Website Detail optimization Determines the success or failure of the site in the late, we should use the existing resources to the extreme of every detail to better meet user needs and enhance the user's browsing experience, so that we can get more users of all ages. Due to the limited knowledge, the subsequent new insights will be further improved. If you want to see how I do SEO, please click on the link to the source of the article. This article by Hubei Cheng Tanker http://www.51youguanche.com/original offer, reprint please respect the original information.