Details determine success or failure site optimization within the chain is the fundamental

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Yesterday, Changsha SEO wrote the site optimization process complete analysis, detailed description of the site optimization process. However, a lot of SEO experts mentioned site optimization is the essence of site optimization is that eight words, that is, the content of the king, outside the chain for the emperor, many people to the eight-word error to understand the content of the original site to the more the more the better, the more the site outside the chain the better, but often overlooked the site optimization of the key role of introverted optimization.

Content for the King: the site's survival is the quality of the site's content, to provide quality network resources to users to browse is a site's foundation! With the rapid development of the Internet, the rise of various types of websites, high repetition and no new ideas has become a major hidden danger, even trickery! Improve the user experience "has become the current site construction and survival of the key, so that users find what they want to find, from the site to obtain valuable information is a site exists Foundation!" Original content is a site to retain users, establish a good reputation of the focus! The content of the website can be original, also can reprint, But not necessarily the more original, the better.

Outside the chain for the Emperor: Search engine ranking based on the most important four points: 1. Web content 2. User Experience 3. Construction of the chain 4. Category catalogue. The 3rd is the role of the chain outside the chain for the emperor also embodies the chain of the importance of the site optimization. To promote search engine rankings, you must expand some of the more stable external links, high-quality external links. Of course, the number of outside chain is not the more the better. Much is not necessarily a good thing. The key is also the quality of the outside chain

The content of the website and the weight of the outside chain is important, but want to see a SEO optimization personnel's skill, that will start from the details! Usually in the details of the site optimization, internal chain optimization, is often its focus, then what is the inner chain? This is easy to understand, is the link between the same Web page, This does not include web links to outside the station, just the link between the internal, so is referred to as the chain within the chain, the optimization result is to make the site within the chain do not have dead links, do not appear disorderly, so that the Spider no trace can be found, this is the importance of the optimization of the

Here are two big aspects to analyze how to optimize the internal chain of several skills!

1. Keyword anchor text in the article

That is, when writing articles in the article to be as much as possible to involve the keywords of our website, and to add anchor text link in the keyword. 　In this way the entire site seems to have formed a huge network of networks, very conducive to spiders of our web site crawling, when spiders crawl to one of the articles, it will follow the web is easy to crawl to another article content, and then will increase the site included. In addition, within the chain of optimization, but also to pay attention to the site within the chain whether there is a dead link, need to do 401 pages, to prevent spiders in the site crawl when the problem of death cycle.

2. Provide relevant or recommended articles on the website

The ultimate goal of inner chain optimization is to enable users to see what they want to know in the shortest amount of time, and the inner chain can provide such a service. For example, in my article "QQ marketing is always truth marketing" will provide a few articles that you may be interested in. This is a few of the relevance of the article is an embodiment of the chain optimization form!

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