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In SEO site structure 101, 1th part, we started talking about search engine friendly design basics. In this inaugural, we will continue our discussion. But before I move on, I want to highlight the importance of information architecture or user experience design. This is in itself a whole subject which we will not dwell on here.
The conventional idea here is the time spent on interviewing or recognizing visitors to your site and expecting their needs and integrating this knowledge into your site design and structure. Search engine offers great user experience of love sites. As for your consideration of your site structure please do not ignore this. You will reap great dividends by doing so.
Keyword optimization
Hopefully you need the time to go through the keyword research program and produce the subject words that you feel will be executed to your liking. Otherwise, please take a look at my article in the keyword find 101 to do this on how best to think. Armed with a set of 1 to 3 keywords per page, you will embed these keywords in the page to help emphasize what page is all about. In the 1th part of this article, I talked about the proper use of order markers. Now we'll look at other, more important marks that will help you do this.
Mark
The page title tag is one of the most important places to put your keyword phrase. Many sites suffer from poor rankings because they miss this step. This is the key search engine and how they may decide to rank your site. Any text you place in the title tag (between and) will be published in the browser of someone's top bar when they view the Web page. When it looks like Serps, it will also be the title page.
Keyword focus
Ethically likes files, headers of header tags contain the main message of what your page is all about. In the HTML code you can use your title here. You can also use H2, H3, etc., to represent other headings on the page. But H1 always places best for your most important keyword, that tells the search engine since then this is the most important title. bolding or printing your font in italics is another way to attach importance to the subject headings. This works again for search engines and visitors of your site.
The
URL structure sets your folder structure, creating a description of the folder and file name when the focus of the article on your site. Not only will this help search engine spiders better crawl and understand your site, it will also create URLs that are easy for others to want to connect with your site. For example, if you are a user (or search engine spider) which URLs you are most likely to connect to: