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Link farms: Refers to a Web page that provides links to other web sites. For search engine optimization has a certain basic knowledge, you can use the exchange links and other ways to increase the number of links to the site, "link farming" is intended to increase the number of links to the site to increase in the search engine ranking advantage. In theory, the more a site is linked to other sites, the higher the ranking of search results, which is easy to understand, because the more the site is linked to the number of users, it means that there is a higher degree of popularity in the Internet user. However, if the site in order to use this ranking rules to achieve search engine optimization results and links to many unrelated sites, will be Googoe and other search engines as a search engine garbage, for these search engine spam sites will take certain punitive measures, if a site link to such a site, that is, involved in the " Link farming ", will also be punished. Therefore, if say a website "link farming" often have derogatory meaning.
Bad neighbor site includes what we call "link farms" such as the link to cheat the PR value of the site. "Link farms" is a worthless information page, this site in addition to a list of people pointing to other sites, there is no other content or very little content. The task of "link farms" is to exchange links. That is, you want to pass the link to each other PageRank to enhance the PR value of this page. This page. Or the content of several pages is not necessarily related to your site content, not even a bit related. Similarly, content is not necessarily related to the content of the other sites it links to, not even a bit relevant. This is purely for the exchange of links, the number of pages added to the link is a "link farm."
"Link Farms" first appeared in 1999 years. At that time, many SEO personnel found Inktomi (by Yahoo Acquisition) is very fancy link popularity. At the time, Inktomi did not include sites with fewer import links because they seemed like "nobody likes". So, we thought of a way to exchange the links on a large scale, and to focus on each other, regardless of whether the content is relevant. Later, after Google had PageRank, it began to analyze the link. For this kind of specially cultured link's website to carry on the attack, refuses to include, and carries on these links the link transaction the website to filter. People usually encounter the "website Alliance" or the theme is not related to the "Friendship link" may be or be considered as "link farms."
Bad neighbors also include overly optimized web sites. Such websites are most likely to be penalized by search engines. At the same time, to be particularly careful about PR is zero site or in search engines can not find the site. These sites may be closed by search engines. An export link to a bad neighbor may not be harmful to you, but if combined with other factors, it is likely to alert the search engine.