Details should not be overlooked site optimization nuances see success or failure

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mr. Wang has written a best-selling book, Rage in the middle of management and business around 2004, and the title is "the details determine success or failure". Mr. Wang said that the world will be a great event in fine, small gift, the details determine success or failure. In fact, website optimization is also so, some seemingly insignificant small things, it may determine the final result. Enumerating from the beginning of the Web site planning to the later network marketing, easy to overlook the details of the problem is really a lot, we give a few examples, look forward to study the site to optimize the friend found more digging.

One of the details: number of host bound domain names

Although the search engine does not explicitly indicate that a site restricts the binding of multiple domain names, multiple domain bindings point to a host, reducing the weight of the site has been validated by practice. Search engine in the weight of the site, there will be a mirror of the concept of the station, that is, if the similarity of two sites than the established limits of search engines, it will be judged two sites in the content and structure of each other imitation or copy, resulting in two sites will be affected to varying degrees.

For a stand-alone IP host, its biggest advantage is a domain name corresponding to an IP address, corresponding to a Web site. If a Web site is bound to two or more domain names, the advantages of an independent IP host in terms of optimization will be greatly weakened. If you do need multiple domain names to point to the same site, our recommendation is to enable the domain name URL forwarding feature. Binding the main domain name on the host, do a record or CNAME alias resolution, auxiliary domain name do URL forwarding to the main domain name above. For example, Shanghai website construction Company Pilotage Technology site, is the domain name www.joyweb.net.cn binding on the independent IP host, and domain name www.joyweb.cn and other auxiliary domain name by the way of URL forwarding to the main domain name. The author also observed that the forwarding domain name will also be the Search Spider crawl page, but just crawl to the title of the page, the body part of the content will not crawl.

Detail Three: keyword sequencing

When writing a website title/keywords/description, be sure to pay attention to the sequence of keywords, important keywords do everything possible forward. I am consulting Baidu Shanghai Branch of the customer service personnel, but also to obtain an important information, that is, in doing the bidding promotion, the site title and creative writing, but also as far as possible to let the red key words on the front. It is worth mentioning that the keyword is not to stack keywords, but to maintain the basic statement fluent. There is also a need to pay special attention is that the segmentation of keywords can not be a space, also can not be comma, segmentation of the keyword only two symbols, one is the English state of the half corner of the "," and the other is the split symbol, that is, "|".

Detail three: Website loading speed

Site loading speed has now been clearly reflected in Google AdWords keyword ads, in fact, Google has clearly pointed out that the site loading speed will affect the optimization effect. Baidu in the previous period of the release of the optimization guide, but also very direct description of the importance of the speed of the site open. Increase the speed of the site to load two of efforts, the first is also the most important, the choice of stable and high-speed server, the second is to optimize the site code, the page as little as possible to appear JS or CSS code, so that the Web page files as concise as possible.

Detail four: H1 label application

In a website, the importance of H1 tag is second only to the website title, which means that search engine will judge the main content of a website according to the website title and H1 tag. But specifically, the H1 tag can appear only once in a page, and if possible let the H1 tag appear in front of the page as much as possible. A lot of novice website optimization friends will make this mistake, is to enhance the site keyword weight, a site inside many times H1 label, and lead to the site will be right.

Detail five: IFRAME and Js/css/ajax treatment

Under the current technical conditions, except for the text that the search engine has no way to identify other media format files, recognition pictures are also through the image of the alt description of the word judged. Google and Baidu have also written more than once documenting that the search engine is unrecognizable to IFRAME and Ajax. JS and CSS files can enhance the site beautification effect, but for search engines, this is not the ideal approach. Recommended in the Web site development planning, JS and CSS documents are categorized into the corresponding folder, you need to call.

In fact, in the website construction and website optimization and the late search engine, Internet marketing implementation process, similar details have many problems, the above five aspects of the exposition can only play a role. Shanghai website Construction Pilotage Science and technology, the usual we say the bucket principle and the short board effect, in fact, in the site optimization is the same truth, the details of the problem can often determine the site optimization and marketing success or failure. This article by the professional Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) compiles the original, more wonderful articles we will continue to launch, please pay attention to webmaster network related channel.