"Detective Dee" on the "Good voice" "Fast Man" to create a film advertising precedent

by Huayi Brothers (quotes, Inquisition) (300027. SZ) produced by the director Tsui Hark, "golden Finger" Chen producer, Huayi Brothers President Wang Zhenglei as a total production of the ancient costume suspense instalment "Detective Dee God is the Dragon King" will again on September 28 to attack the national day file. During the Mid-Autumn Festival, a group of special editions of the film notice landing TV screen, in Hunan, Zhejiang, Shanghai Oriental, Tianjin, Shenzhen and other major satellite TV high-frequency exposed. In addition, will be on September 13, 20th and 27th respectively, "China's good voice", "Happy Boys" and other popular programs. This is the first time in China's hottest television program to appear in film advertising, creating a new model of Chinese film marketing precedent. It is reported that the film party for the move to invest millions of of billions of money, "Detective Dee's God is the Dragon King" Dozen caused by the national day file will see the film, the film is also unanimously optimistic about the overall weakness in the near future Shadow City rescue. Financial profit treasure, current deposit rate promotion 1000% movie ads first landing in the gap between September 13 and September 20, "good Voice of China" program, "Detective Dee God of the Dragon King" 15 Seconds of the broadcast of the ads to many viewers, this is the first time in China to try to put ads on TV talent show gap. As China's most watched TV talent show, the Mid-Autumn Festival has created a new round of the peak, and the "Detective Dee King" of the strong intervention also sparked a discussion craze. It is also reported that the film will be on 27th in the "good voice of China" and "Happy Boys" in the film long ranging from the TV version of the notice, in particular, the September 27 "Happy boys" finals, will be announced in the final moment of the championship to launch a 1-minute notice, will be a great attention, and "Detective Dee God is the Dragon King"　　The focus of television commercials will continue to rise. Before this, the heyday of television talent show advertising positions are all kinds of brands "military battleground", but only the lack of film advertising figure. And with the talent show ratings repeatedly refreshed record, advertising costs have also gone up, "China good Voice" finals a 15-second advertising bid for 3.8 million. This, "Detective Dee's God of the Dragon King" film side invested a strong intervention, let the film ads first talent show, creating a combination of film entertainment and television entertainment, the determination to dominate the national day schedule can be seen, and no wonder the film ads introduced this film is "the National day file will see the film."　　This series of television forecasts in the first exposure to a large number of exciting scenes, the Dragon King, the giant Beast has appeared, so that God is mystery more and more complicated, the truth will surface on September 28. In fact, the combination of film and television in foreign countries have successful cases to follow, the "Super Bowl", known as the "American Spring Festival Gala", is the highest-rated event in the United States and an important opportunity for Hollywood blockbusters, including "Iron Man 3", "Speed and Passion 6" "Avengers Alliance," and many other blockbusters in the "Super Bowl"　　On the launch of special trailers, the average advertising costs as high as 4 million U.S. dollars. "China's good voice" as the highest-rated talent show, with a huge audience, all ages,Comparable to the "Super Bowl", "Happy Male" flagship youth card, in the young people have a wide range of appeal and influence. The average rate of overlap between two programs is low, and the deviation of the core audience age can be effectively complementary. And "Detective Dee's God is the Dragon King" of the five-member Zhao and mountain, Feng Shao, Lin Update, Jin Yu and Angelababy more can be described as "youth lineup", catering to the two-program audience's aesthetic needs, for the audience group of precision marketing to make "Detective Dee God" to borrow the popular talent show, make "National Day file must watch the film　　The domineering exserted. For the film to inject cardiac hospital line people unanimously optimistic with the arrival of the September school season, the national shadow city continued to decline, although a large number of new films, but it is difficult to have a film to achieve the rescue effect. The mid-Autumn day file has been opened curtain, the National day file is always the shadow of the battleground, only September 28 to October 5 8 days a total of 13 new film release. From the current point of view, the hospital line is most optimistic about Tsui Hark's new book "Detective Dee King of God."　　2010, "Detective Dee's Empire" has been leading the national day file, this year, the hospital line is still counting on Tsui hark to inject a boost to the film market. Hospital line Personage said, the current kill into the national day file of the film does not have a special topic of work, "God Is the Dragon King" regardless from the cast lineup or point to the Word-of-mouth, are heavyweight films.　　Now the film audience in a large proportion of young, younger, "God is the Dragon King" flagship Zhao, Feng Shao, Lin Update, Angelababy and other new generation of actors, in the younger audience has the appeal, and Tsui Hark's leadership can attract a higher age audience. According to industry analysts, Tsui Hark is very likely to become the biggest winner of this year's National day.