Deutsche Bank: China's personal e-commerce consumption will reach 1.5 trillion yuan in 2014

Recently, Deutsche Bank published "China's E-commerce: Logistics for the King," the study, the bank expects that the personal consumer e-commerce market, including "Corporate to Individual" (business) and "personal to Individual" (c2c) market, in the next five years, the composite annual growth rate will reach 42%, The total market size in 2014 will reach 1.523 trillion yuan, accounting for the total domestic retail sales of 7.2%.　　Meanwhile, China's internet penetration rate will rise to 59.3%, and the total number of individual users will reach 812 million. E-commerce is the most exciting part of China's internet sector, says Alain Helavi, head of Deutsche Bank's Asia telecoms, media and technology industry. Despite the world's largest internet users, China's E-commerce market is still in its infancy. Deutsche Bank expects this to change dramatically as Internet users continue to grow, with more and more consumers starting to meet their business and personal consumer needs over the Internet.　　It is expected that online merchants will actively broaden the range of products they offer, and that competition among product suppliers will eventually escalate, leading to market consolidation. Helavi said that logistics and distribution capacity needs to be vigorously improved and developed to keep pace with the growing demand in China's e-commerce industry. In particular, China's warehousing has been unable to meet the growing demand for e-commerce industry, reflected in the lack of corresponding service providers, online sales business difficult to obtain the necessary storage management software systems and hardware services.