Deutsche Bank to maintain the stock rating of the only products in the "buy" unchanged

Absrtact: Beijing time January 9 Morning News, Deutsche Bank published a study today, the only stock rating will remain in the purchase (Buy) unchanged, the target price of 24.5 U.S. dollars. The following is a summary of the report:-The operation of China's flash-buying leaders: Only the goods will go

Beijing time January 9 Morning news, Deutsche Bank released a study today, the only stock rating will remain in the "buy" (purchase) unchanged, the target price of 24.5 U.S. dollars.

The following is a summary of the contents of the report:

-Operational observation of China's flash-buying leaders:

Only last year, the company sent the CTO (Chief Technology Officer) to our first China e-commerce day conference, and yesterday the vice president of operations and product management provided some useful information for us to have a deep understanding of the company's close attention to areas such as mobile and logistics.

-only the vertical industry leaders such as commodities will have the advantage in the Mobile field:

Only the mobile team within the company has a thorough operational autonomy, can independently perform marketing, management and other functions. The high adoption rate at the mobile end (accounting for 60% of total commodity transactions in the third quarter), the management said, "" The increase in the size of the basket "(now above the desktop) and other early successes is a clear sign of its concern for the sector, as well as the advantage of being a more vertical industry company.

Other practitioners find it difficult to integrate everything into one application, but the shopper's assessment is that the mobile application of the product will be easy to use, and its concise interface can stimulate consumer conflict shopping behavior. The mobile end has the nature of high frequency usage, which is a great advantage to the Flash-purchase mode.

-Keep a close eye on data and logistics:

As we have recently met with the top executives, the executives of yesterday's talks have repeatedly stressed the importance of big data. The Vice president of operations and product management points out that the product is transitioning from a commodity-driven business model a few years ago to a more technology-focused model. The entire logistics system of the products will continue to be upgraded, which is part of its nationwide large-scale warehousing investment program.

It also said it was pleased to have started building its own express delivery system to better control compliance activities and improve the user experience. In terms of the flash-purchase model, inventory management is very important, the company needs a wide range of data to be located in the appropriate location of the warehouse delivery and efficient handling of return issues.

-The company is pleased with the expansion of the rural business; maintain a "buy" rating:

Low-line City market has always been in the only goods will occupy a large proportion of business. With the increasing use of mobile platforms by rural consumers, it has been successful to expand business to the rapidly developing Southwest market. On the other hand, the product will focus on the "Amoy" opportunities that come directly from overseas brands, and focus on operational issues to increase customer retention and two purchase rates, and reduce the process of purchasing. Finally, we believe that the only product will be affected by the new rules on electronic commerce being drafted by the Chinese government.