Develop local game to break through "portal difficult"

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Now do the portal difficult, indeed difficult, rarely touch the mind, a place generally have two to three regular portal network, the competition situation is quite fierce, because all know must be the first portal, otherwise may die. There is no fear, fear is not to solve the difficulties, so the use of thinking strategy and to do is the best policy. A simple sharing of some of the initiatives on a local Web site is no right or wrong, only for the author Maronlon personal views, only to share.

Weifang Raiders (www.91536.com) Shandong Weifang Local a positive exploration of the local growth of the portal site. Active exploration means that the portal is not good to do, but still actively find ways to do, unlike some do not sit on the portal, a few years a breakthrough did not; The local growth type refers to the Weifang local now does not have the best portal, all is groping the development stage, the network environment also is maturing, the good opportunity is at present.

Now many portals all-inclusive, all but not fine, now netizens need to change constantly, the national portal site, entertainment sites, community sites abound, and the content is wonderful, people more lively fun, high visibility, because of these objective reasons make local portal development blocked. Where is the breakthrough point of the local portal site?

Weifang Raiders now do a local web game "struggle", want to use its sticky game to increase the overall popularity of the site, the game appears in the things and scenes are often in common life contact or go, the game content completely localized, have a certain degree of affinity, generally more easily accepted. Do in the game is also the common people in reality, buying land, home, work, money, entrepreneurship and so on, if in real life is not wishful, that in the spare time to play this game can give their own mental repair, this is a large level. There are other things that are appealing, like a river around home, may be in reality often go for a walk, in the game is the same river, but there is a fish or turtle, you can play in this, and then you can buy and sell; The community in the game is the reality of the Community network version, perhaps the game of netizens is next door neighbor; Or the reality of living in the dormitory in the game can live villas, earn enough money can develop their own property. Overall from the game itself has a lot of fun to attract local netizens to play, so that the popularity of the site to promote the overall promotion.

For the breakthrough "portal difficult" to increase the popularity of rapid, this approach is also an attempt, and has been beginning to show results, which shows that this method is still feasible, of course, the game itself to continue to improve, further retain popularity, there are people gas conversion problem, which is the latter need to consider, to try to retain, There is no real meaning in a hurry, a friend who makes a local portal can refer to it.

I have some practical experience to share with my friends and companies who are serious about running local portals.

First, the integration of the local portal model is more competitive, say the specific point is "first industry, after the portal" local industry site has its own search advantages and professionalism, profitability is easier, the integration of these mature local industries after the portal should be able to catch up with competitors, and the profit model is clear, But also to maintain the independence of the local industry, can be used as a gateway channel link, this model is absolutely quite an advantage, practice has been proved, specifically not to speak.

Now the portal does not need to all-inclusive, the local industry site more and more, more and more fine, for the portal is not done to say that the profit range is being swallowed. If you insist on the traditional model of the portal site, it is better to do a local information and a large number of classified messages plus a forum community, so more practical, because it can make money.

Second, enhance the staff's business ability and drive, earnestly grasp the industry.

The company team is very important, everything is done by people, if the staff is a group of "network Madman", to their own industry and work has a full faith and passion, this will be very positive to promote the development of the site. Network This kind of thing is different from other professions, need a lot of exploration of things, need to think, innovation, breakthrough, without the above belief, that is just a job for employees, positive initiative is not enough.

A serious grasp of the industry refers to employees to fully understand the industry knowledge, the absolute profound experience of the operation of the website "difficult" and "tired", can not stay in the illusion of wealth, to really eat up the pain, walking customers tired leg pain is normal, not bad. If the company boss has time for staff to ask questions, I reckon many bosses will be disappointed, because the boss concerned about the company, most employees are concerned about wages, followed by the company, does not affect the income of the premise of who will be so proactive.

Third, the public to do propaganda, from the small to pull popularity.

Here said the site to promote some of the measures and effect feedback, put outdoor advertising, participate in sponsorship activities, these are spending a lot, but the effect is not very ideal, the reason is very simple such a hard publicity did not catch people's appetite, for the company without strong financial support is best not to choose this way. Propaganda to the popular website under the line propaganda to be in place, to someone often to the line down contact activities, even if it is chatting, both increase the visibility of the site, but also to grasp the market users need, here to exchange a skill problem, the website and netizens can not communicate purely business communication, the website is for netizens service, is also a friend. Representative of the site staff if the "goodwill pie" can make a good impression on others, this I am very experienced. Companies running local portals you can ask yourself, is there such a person in your company? How much work did the Netizen do?

Portal face of the crowd is very large, it is impossible to grasp all, or step by step from the small crowd slowly start, combined with popular propaganda, steady.

For example, a couple on the street, you give them a piece of the site to write the overall publicity of a single page, they read generally thrown into the dustbin, if the above XX held a couple big delivery activities, they are interested in going to remember the site, or take a look at the site. To cite this example is to say that compared to a large area of general publicity, targeted at specific groups of people to target the content of the propaganda will be less.

Local news is not desirable, community small gathering popularity.

Local news local newspaper TV generally satisfies those who pay attention to, national news website Local news is doing well now, but not civilian. Most of the netizens are civilians, the concern is nothing more than what happened around, like now many live news programs, very popular with netizens, but this site to do so wonderful not easy, there are many conditions, so this breakthrough is not sensible.

The common people know a lot of small things, know things are also limited, now Baidu know very well, the question has the answer. There is a local forum is very good, inside the people are not much, but the atmosphere is very good, as long as the question is someone to answer, if no netizen answers, moderators will definitely come to answer, moderators very diligent, so the forum is getting better. Perhaps a netizen today feel depressed send a post, will someone to ask is because of what matter, then this kind of people pay attention to a lot of, seemingly very boring, but netizens sometimes is boring, this is fun.

These are the recent period of time to the website operation experience, continue to work.