Develop user habits

A few days ago to listen to friends about how he likes to subscribe to the mobile phone newspaper process, let me cultivate users http://www.aliyun.com/zixun/aggregation/12218.html "> Use habits have some new understanding."

One afternoon last year, the friend received a text message, the general content of a message is: A service provider launched a new services-Mobile newspaper, if you are willing to open for free use for three months. Then attached to a mobile phone newspaper, my friend looked at the feeling is good, thinking that anyway is free to subscribe to try. Friends began to use mobile phone newspaper, after a period of time a friend suddenly found to send his mobile phone number changed, this makes him alert, afraid of himself by the service provider secretly to mandatory pay subscription to the services, on the phone call to ask the result is that the number does change, but no problem can continue to read the mobile phone free newspaper, Friends to rest assured. Later, friends have been accustomed to getting up every morning on the road to watch the mobile phone newspaper and will turn directly to the fourth to see sports information.

Three months soon, the service provider sent news, tell him that the free use of the time is about to end, asked if he needs to spend money to subscribe, friends feel this three months of good use, each month to spend a few dollars is not expensive, and the information he compared with the online Sohu, Sina and other portals of the news is consistent, I decided to subscribe to the mobile phone every month.

Most of the time, we are thinking about how to design a good product in line with user habits, how to kill a way out of the existing market. We blindly respect the user's existing use habits, will only make our product development of the road is increasingly narrow, into a piece of the Red Sea. We can fully understand the potential needs of users, the development of a good product, cultivate users to use the new product use habits, so that our product development into a blue sea, to achieve commercial success.

Developed user habits have the following advantages.
1. Create a new product demand market, with a first-hair advantage.
2. Let users create barriers to the relocation of other competitors ' products,
3. Improved brand reputation and loyalty
4. Cultivate the use of habits, so that the follow-up development of products have a better user experience

Microsoft has developed a Windows system after fully understanding the needs of users, and after more than 20 years of training for user habits, most people on earth have become accustomed to using Windows systems, accustomed to the interface of Windows and its interaction. Although Apple has a more easy-to-use operating system, because most people are accustomed to using Windows, which makes it difficult for users to migrate from Windows to Apple's operating system, we often find that many Apple computers contain Windows. Ironically, it is people who have become accustomed to using Windows, and the Vista system developed by Microsoft is so different from the previous system interaction that many people do not use the system, which in the opposite way proves how powerful and loyal the user habits are.

Source: http://www.aliued.cn/?p=3159