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The most basic goal of network marketing is to bring profits to enterprises, and the most direct purpose of SEO is to bring accurate traffic to the site. At present, the search engine algorithm frequently adjusts, the enterprise station simply does the SEO, especially some compares the door the product, in addition to the normal operation means, the author also thought the following method is advisable.
I. Cross-selling
1. Cross Sale under Line
Cross-selling can be divided into online and offline, but its core ideas are consistent. The author refers to the cross sales, mainly for complementary products, the following picture is a drizzle parking lock site navigation.
In fact, the author is just a car parking place lock manufacturer, why its navigation, and even the site eye-catching location to appear parking facilities and transport facilities of these two major categories of products? Originally, the author through a year of sales data found that the purchase of parking lock customers, it is likely to need a road gate, deceleration belt and other parking facilities products. At this time, we can with the production of such products manufacturers to establish a cooperative relationship.
The first cooperation is the other manufacturers will be the wholesale price of products sold to us, by the author of the company to sell.
The second type of partnership is to introduce customers who need it to the manufacturer and take a commission from it.
At present, the author of the main use of the first model, because the second model has a lot of uncertainties, such as you do not know the past of this side of the business talk about whether or not, its turnover is how big and so on.
2. Cross Sale under Line
Offline cross-selling, mainly to the company to sell products online, or take the initiative to visit a number of transport facilities manufacturers, so as to establish a cooperative relationship. such as a car park to build, in addition to the need for road brake, deceleration belt and column products, will certainly need some parking management products.
II. development of distribution or agency
If you are a manufacturer, or have a stable supply, its product quality is passable, and the product follow-up maintenance is relatively small. Then choose to do Taobao distribution, it is likely to make your product sales quickly pull high.
Taobao distribution or distribution, in addition to Taobao forum distribution plate, Alibaba manufacturers, as well as third-party related websites. The author proposes to choose Taobao Distributor to pay attention to the following issues.
1, understand the distribution of products in terms of price, quality and reputation and other aspects of the pros and cons.
2, manufacturers have the best product sales Taobao model shop, focusing on its product user evaluation.
3. Pay attention to the communication with manufacturer or supplier.
4, the timely updating of all kinds of information products.
I do the parking lock products, especially manual model, basically no follow-up maintenance needs. Moreover, this kind of product has the latent demand of the door installs. Therefore, the choice of Taobao distribution, can let the company in the city's business rapid development. and the choice of investment to join, there are many restrictions, such as the façade of shop costs and the strength of the franchisee and so on. and Taobao distribution is flexible mode, the whole network sales, can quickly enhance the brand in Taobao and other platforms influence.
Of course, distribution also has great drawbacks, such as distribution shops can choose a variety of brands. such as distribution products in the price and quality factors such as no advantage, it is difficult to open the market.
Iii. Traditional but effective vertical platform
All kinds of vertical platform, its flow value is higher. Typical such as Alibaba, search cool, Baidu pictures and so on. This article does not mention some of the vertical platform is said to be rampant, to mention some often neglected platform marketing.
1, search cool
Excellent Earth group's cool platform, is a very important video search platform. If you are also doing product promotion, especially some mechanical electronic products, product installation, product maintenance and maintenance and so on demand, may wish to publish some related video, this often can bring you unexpected surprises. such as the author search "Parking Lock Installation", found that a lot of video playback is quite good.
2, Baidu Library
If you still casually collect some information from the Internet, and then insert a Web site in the article, that is to do Baidu Library marketing, that too out. The more typical way to promote the library is to release some of the product prices, product FAQs, product maintenance and maintenance information. Use of the library rankings better and consumers trust the library data higher than the characteristics, so as to quickly promote products, the following figure is an example.
3, Baidu Experience
Some mechanical electronic products, there are product installation, product use methods, product unloading and so on. If this information is enough, Baidu experience is your second promotion platform. However, the author found that many products have limitations, is not suitable for large-scale Baidu experience to promote.
Iv. utilization and mining of resources
1, reasonable use of resources around
Resources are sometimes mined. If the author sells car products, found that there are friends around the car 4S shop, and then the author through a friend to a number of car 4S store customer information, including mobile phones, QQ number. This information is the author of the local sales of automotive products, one of the biggest chips.
2, Mining potential resources
Secondly, some materials need to be created by themselves. such as through a variety of enterprise QQ Group, classmate QQ Group, etc., to find potential partners. such as the author sales of parking locks, in the alumni group found to do real estate sales friends, and then set up a cooperative relationship.
V. Write in the last
When you're still wrestling with several key words in the ranking fluctuations, in the hard code article out of the chain, I sincerely advise you to open your mind, product promotion everywhere, multi-channel, many ways to promote the product, and find a suitable to do the ultimate, maybe you will succeed.
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