Developer Benefits! 10 Steps for selling mobile application development

Tencent Science and Technology (Tan S) Beijing time July 14 news, U.S. writer Tim Ferriss in the Science and technology blog Mashable wrote to share the software company App Empire CEO Chad Mureta the development of best-selling applications valuable experience. In just two years, Mureta created and sold three application companies, earning millions of of dollars in revenue. He has developed more than 40 applications that have been downloaded more than 35 million times. Of the applications developed by Mureta, 90% of applications are profitable. Also, in the process of developing these applications, Mureta works less than five hours a week. How did he do that? Mureta his experience to the following 10 steps. 1. Find the market feeling in any field, your success is directly related to your understanding of the market. For application development, you should go to the Apple App Store and Google (Weibo) Google Play to find the market feeling, because they are the top app stores. The best way to learn about the App Store is to learn the little copy Apple made for it. These small copies chart lists the most expensive, cheapest, and most lucrative applications in all apps and applications in the App Store, almost all of which are real-time data. Often check out these small copies and write down the possible trends you find in your notebook. Repeatedly, you will learn how to make successful application design, marketing, and different pricing models. The process of this study is simple, not a penny, and interesting. 2. Research successful applications How do you know the market needs your application? Look at the top-tier apps. Are these top-tier applications similar to those you would like to develop? If so, you already have a potential winner. If not, keep looking. It's that simple. "I think it's important to imitate existing apps, and that's not to be overemphasized," he said. "It's easy to fall in love with your ideas, even if they don't meet the market's appetite, which is one of the most expensive mistakes people can make," says Mureta. "Mureta has developed a emoji application that successfully mimics similar products. First, he downloaded all the major emoji apps. "I like them, but I find that they have not a variety of expressive categories and have limited functionality. "Given the limited number of emoticons in the emoji keyboard, it cannot be increased," he said. I don't know how to perfect these existing apps. "Finally, Mureta developed an application that not only opens the emoji keyboard, but it also contains an extra 450 expressions, which can be shared via SMS, email and Facebook. 3. Designing your application is now the time to turn your research into a product. How to express your ideas correctly? Mureta recommends that itSimply draw on a piece of paper. Some people prefer to use Photoshop or draft to make digital representations. But what forms make you feel most comfortable? What forms can show the details that programmers need? The answers to these two questions determine what is your best way of expressing yourself. To make the design process easier, Mureta found some referenced applications in the App Store and submitted them to the programmer. For example, Mureta has asked programmers to download an application called "XYZ" because he needs to imitate one of her features. "I mimic certain features in existing applications and tell programmers clearly," Mureta said. "The clearer the things you express, the less chance you have of misunderstandings and problems." 4. Register to Application platform once you have a clear idea, you need to register as a "developer" to a platform you want to develop applications for. Don't be intimidated by the word "developer," it doesn't mean you have to be a programmer. It simply means that you are the publisher of an application. For the first application you've developed, Mureta strongly recommends choosing the Apple iOS platform, not Android or BlackBerry. This is because the iOS platform will increase the likelihood that you are developing a profitable application. Also, don't forget to check the App Store review guide. Apple will enforce the set rules during the review process, and if you do not follow these rules, your application will be rejected. 5. Finding the right programmer to find your first programmer will be a long process, but it is worth the time. Great employees will help you avoid unnecessary delays, save future costs, and avoid setbacks as much as possible. You always need to find new people to join your team, so it's important to learn how to evaluate programmers quickly and effectively. Find the first step in the process to post a job posting on the recruiting website. Most programmers will be located overseas, so you will face problems with communication and jet lag. So you need to talk to a candidate on Skype first. During the conversation, pay attention to the ability of the candidate to express himself. Did he say too much superfluous words? Can he use your native language fluently? Does he have confidence in his answer? What was his tone and demeanor? If you have any doubts about a candidate, don't hesitate to find someone else. But if you can communicate with him easily, you can proceed to the next step. 6. Sign a confidentiality agreement, share your ideas, and hire your programmers to protect your creativity, source code, and any other intellectual property, so you need to sign a confidentiality agreement with him before you formally hire a programmer. Work schedules and schedules are presented during the hiring process, and the applications developed are divided into several sections. You also need to develop a check-in form that is acceptable to both sides because you need to review your work periodically during the process of cooperation. 7. The procedure for writing Mureta suggests that instead of rushing through the entire project, it is better to work from a few smaller tasksStart by gradually increasing the programmer's workload. You need to evaluate the programmer's graphics processing power, execution speed, and overall working status. "If you are dissatisfied with their ability to work, you need to quickly dismiss them." Remember: slow hire, quick dismissal. Indecision will pay the price. "Mureta said. Here are three steps in the program writing phase: 1. Icon--Ask the programmer to design the application icon and submit it to you. If you have some ideas for the icon, tell the programmer immediately and ask them to provide the 512X512 specification, an art version that can be viewed in itunes. 2.Hello, World!—— asked the programmer to create a "Hello, world!" Applications. This is a simple application that appears after opening a "Hello, world!" page, it only takes 10 minutes to create it. This is not to test the programmer's programming skills, but to test how the programmer submits the application to you. This application should include an icon for the application you are developing, so you can see how it works on your phone. 3. Program delivery-When the programmer is ready to show you the beta version of the application you are developing, you should ask him to make an "ad hoc"-beta version of the application you are developing. This "ad hoc" can be installed and run on the iphone. 8. Program testing is important to test your application, as you can see how consumers will use your product in the process. Users will ask you unexpected questions. Take out your initial design files and test every function of the program. Never let a feature run properly in the last test, assuming it will be the same in the next Test. Each test must include each feature, especially in the last Test prior to the final release. Don't be the only tester. Let everyone you know test your application from your 12-year-old nephew to your 75-year-old grandmother. After the test is complete, make a final adjustment to your application based on the best feedback received. 9. Submit review Now it is time to submit your application to the App Store for review. It is best to have your programmers teach you how to submit the first few applications you develop. However, do not disclose your account login information to your programmers or others. Apple's review of apps depends on whether the developer is an individual or an enterprise. If it is an individual, the review time will take 3-7 days. If it is a business, it is expected to wait 7-10 days. 10. The Marketing App Store is full of thousands of great apps and you need to find a breakthrough to succeed. To effectively promote it, you need to focus on a few key areas where customers can discover and download your application. Every basic element of your application is a marketing opportunity. Because of consumer demand and market competition, your application will always need to be improved,So is your marketing process. For most applications developed by Mureta, he has modified 3 to 5 times for each application's icon and screen layout, with titles and descriptions modified 5 to 10 times. In addition, he changes the keyword almost every time the application is updated. Finally, Muerta has a special marketing technique: take full advantage of the free period of the application, it can help you get new users, this is the key to the application program.